“Big Data” and “data-driven marketing” are on the lips of every B2B marketer today, but unless you tackle your fundamental data problems, they’re nothing more than buzzwords. For most B2B marketers, the problem is three-fold.
The first issue: Data Quality. You likely know your data quality is poor and are already hurting your marketing performance, but did you know it gets 3% worse every month? Continuous data cleansing is the solution.
The second issue: Data Completeness. With holes throughout your marketing data, your ability to nurture, score, route, target and segment is significantly impacted and 1:1 marketing is a pipe dream.
The third issue: Lack of Data Unity. Marketing technology continues to proliferate and you have adopted many software applications over the last few years. Each new system has created a silo of inconsistent and incomplete data, sometimes requiring database migration, and renders you unable to drive maximum marketing attributed revenue.
Whether you want data-driven marketing “expert” status now, or have an acute pain to solve today and prefer to grow your expertise over time, ReachForce can unify, clean, enrich and activate all of the prospect and customer lifecycle data in your business, and do it at your own pace. And, with your “always-on” 360⁰ customer view, you’ll have the data you need to fuel strategic marketing and make initiatives like automation, personalization and predictive marketing…better.
We solve your toughest data quality problems by cleansing your data — de-duping, standardizing, normalizing, correcting and verifying — on an automated and continuous basis. With an always-on data management solution, you can stay ahead of degrading data quality.
We solve your data completeness problems by appending demographic, firmographic, social and install base data in real time on your inbound lead forms, and continuously across all your marketing data. With more complete prospect and customer profiles you can fuel data-driven marketing.
We solve your database migration and integration problems by matching and unifying all of your relevant but disparate marketing data in a central location. With a single source of the truth for all people, company and transaction data, you can be more relevant with prospects and customers and move them to action.
We ensure your data activates your marketing. Whether it’s building 360⁰ customer profiles, providing the data management platform to build segments off any data point, or providing the insight needed to accurately attribute revenue to marketing, you’ll have the “always-on,” high-quality fuel required to gain insight, market smarter, and make your key initiatives like automation, personalization and predictive marketing … better.