Low-quality databases containing a fair amount of dirty data can crush lead conversion success rates and cost $83 for every 100 records in a database.
Landing page design and deployment are critical to converting leads that arrive at your site from the various tactics in your marketing program mix.
Lead scoring is an objective way to rank one sales lead against another based on the criteria that your business deems important and indicative of buying indicators.
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SmartForms Case Study: Marketo
Marketo, the fastest growing provider of social marketing automation and sales effectiveness software, thought leadership, and best practices for Revenue Performance Management, has always put a high priority on analysis and refinement of their own tools and processes for increased efficiency and effectiveness. Read full case study
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