Question 1/3: DATA UNITY

Is ALL your data unified & living together in strategic marketing harmony?

(TRANSLATION: Are you centrally connecting all of your disparate marketing and customer lifecycle data to build a true, 360⁰ view of your customer?)

Oh No!

According to Bill O'Kane at Gartner, a "… '360-degree' view of the customer requires that all the operational master data pertaining to the customer — and often to product and service as well — be combined from all of the data silos where it currently resides…" But don't worry; the path to true data enlightenment isn't lost. Keep going…


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An enlightened response!

And others agree: According to Aberdeen, data management drives Marketing Automation platform value for best-in-class businesses. Additionally, according to SiriusDecisions, unifying disparate databases through a technology layer can contribute to an MQL conversion stage increase of up to 12.5%. Keep going to continue your journey and to learn our mission.


CONTINUE YOUR JOURNEY

Question 2/3: DATA PURITY

Do you have good Data Quality Karma?

(TRANSLATION: Do you continuously clean, enrich, feed and love your data to ensure it loves you (and your marketing) back?)

The "Bank of Data Karma" needs a deposit...

...and acknowledgement is step 1. Data quality management is strategic, not tactical! Just ask SiriusDecisions... According to their study, companies that regularly maintain their database realize 66% higher conversions to revenue. Additionally, according to Oracle/Eloqua companies that employ consistent data hygiene create 700% the number of inquiries and 400% the number of leads than those who do not. Let's continue your journey.


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Excellent! Now it's time to start cleansing continuously...

Why? In SiriusDecisions' Research Brief "The Impact of Bad Data on Demand Creation," using a database of "100,000 names at the outset and a campaign response rate of 2 percent, a strong organization will realize nearly 70 percent more revenue than an average organization purely based on data quality." Nope – not a typo. Continue your journey now.


CONTINUE YOUR JOURNEY

Question 3/3: DATA INSIGHT

Do you have total consciousness of your marketing universe?

(TRANSLATION: Do you leverage a unified & clean, 360⁰ customer view to solve attribution problems and make your automation, personalization, and predictive marketing better?)

UH OH, YOUR STATE IS ALTERED!

Unified and continuously cleansed customer lifecycle data is the key to strategic data nirvana! Unfortunately you are not alone. According to IBM's Executive Summary "From Stretched to Strengthened", 71% of CMOs feel unprepared to handle today's "data explosion". Your journey has ended. Let's see the results and then take some action.


SEE YOUR RESULTS

Wow, you're a rare data Zen master!

However, though you may be one of those "early adopter" types, others are not far behind. According to Aberdeen's "Big Data for Marketing" report, 98% of companies plan to increase their use of data-driven marketing" in the coming year. Let's see your results and then let us show you why we're the authority on data-driven marketing.


SEE YOUR RESULTS