Low-quality databases containing a fair amount of dirty data can crush lead conversion success rates and cost $83 for every 100 records in a database.
Landing page design and deployment are critical to converting leads that arrive at your site from the various tactics in your marketing program mix.
Lead scoring is an objective way to rank one sales lead against another based on the criteria that your business deems important and indicative of buying indicators.
Whitepaper: David Raab More Learning Resources
A New Foundation For Customer Management
Marketing automation. Inbound marketing. Social media. Content marketing. Business marketers have spent the past five years chasing one solution after another, scrambling to keep pace with buyers whose behavior has forever changed. David Raab explains what's next: putting Marketing in control of IT quality solutions, the Customer Data Platform. Get the new whitepaper
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