ReachForce Data Cleanse

The ReachForce Data Cleanse ensures that your marketing lead database is "campaign ready" at all times.  It delivers a variety of measurable benefits:

• Improves the effectiveness of your lead nurturing
• Enables you to employ powerful segmentation and targeting approaches
• Aligns your sales and marketing team around the revenue pipeline

A recent study by a leading marketing automation vendor stated that the implementation of a lead data quality management program can improve campaign performance by up to 260%.  For marketers looking for these type of "break out" gains, The ReachForce Data Cleanse is the place to start:

The ReachForce Data Cleanse process combines a unique blend of comprehensive data coverage with state of the art technology.  The result is an extremely high match rate (often times as high as 95%) and a highly accurate firmographic data append service.

Step 1:  Identify and eliminate duplicate records. We use a sophisticated matching process that allows us to identify more duplicates than any competitive service.  

Step 2:  Append and repair any incomplete or inaccurate contact records. We standardize all of your company and account information.  We append missing phone and mailing address information. We enrich all the records with firmographic and hierarchy information such as SIC and NAICS codes and industry names, company annual revenue, and number of employees per site and headquarter locations. 

Step 3:  Score e-mail deliverability.   ReachForce scores all email addresses for deliverability through marketing automation and email platforms. We compare email addresses to known spam traps and bounce logs, and fix email syntax issues where possible

Step 4:  Evaluate your results. This analysis shows you in plain terms what you have in your database and what you are missing so that you can smartly purchase contacts to fill those gaps.

The ReachForce Data Cleanse process can be done as a one time project or executed on a quarterly basis with a convenient subscription fee.  If you are beginning to execute a regular nurturing program, this type of on-going commitment to data quality delivers what you need to succeed.