High Performance Lead Data Services

You can choose many ways to spend your marketing budget--digital advertising, content, social media, e-mail, and a variety of emerging technologies.  However, only one investment improves the marketing performance of everything that you do--high performance lead data. Research by one of the world's leading marketing automation vendors documented that companies who implement an on-going data quality program outperform their peers by 260% on average!

ReachForce has secured the largest repository of B2B lead data in the industry and built a powerful platform to reconcile all of it into a form that delivers value to marketers.  While most data providers are focused on the sales organization, ReachForce is built to support the needs of high performance marketers.  We support processes such as:

• Segmentation and targeting
• Nurturing and relationship building programs
• Long term data quality and coverage

Susan McCorriston, the Director of Marketing Communications at nCircle summarized the results, "nCircle was able to identify over a half-million dollars in sales that grew out of lead records that were candidates for deletion."  Read more...