“Unifying disparate databases through a technology layer can contribute to a conversion stage increase of 12.5%”  – SiriusDecisions

Data Fuels Marketing

What does the term ‘Big Data’ really mean to a B2B marketer? For many, it means data overload which has become an overwhelming challenge. Marketers find themselves with a number of adopted software applications, but with each new system a silo of fragmented, inconsistent data is created – making strategic marketing impossible. If the marketing data has large gaps or the quality is poor, then B2B marketers can expect the same results from their marketing campaigns.

Dirty Data (Junk) In = Dirty Data (Junk) Out

Where is Your Prospect & Customer Marketing Data?


From prospecting & targeting to customer lifecycle marketing and analytics, big data has many uses for B2B marketers. However, with all of this big data comes big challenges for marketers – from collecting it, managing it and understanding it.

Strategically using data to drive marketing requires the ability to harness high quality, marketing relevant data from across the enterprise. Tracking the prospect and customer lead journey is difficult, as prospects utilize multiple channels to gather information and do not always take a linear path to conversion. This kind of fragmented data collection can seriously hinder marketing efforts, and because of this, a single view of unified data is needed.


A Single View of All Prospects and Customers

ReachForce provides continuous data quality management, which means we unify, de-dupe, standardize, correct and verify your data from all systems — and do so on an automated and ongoing basis. The result?  We provide a single integrated view that connects all your marketing technology without replacing them.

With ReachForce, marketing data is always at its highest quality and campaign-ready state – allowing B2B marketers to take advantage of strategic marketing opportunities as they arise.

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“We’ve seen that B2B Marketers can’t run their business on a single execution system and can’t work effectively with multiple, disconnected execution systems ….  Happily, there’s a practical solution:  build a separate integration layer using ReachForce that connects the execution systems without replacing them.”

– David Raab, Raab & Associates david-raab-85