As B2B Marketers, we are constantly looking for new tactics and methods to reach new prospects. You may think that we have come a long way in recent years. After all, you can cheaply send thousands of emails. Anyone can … Continued
Attention Conservation Notice: The following post provides an overview of the Social Media landscape and important tips for making it work for both brand awareness and lead generation. The marketing analysts at Sirius Decisions just came out with a decent … Continued
Attention Conservation Notice: The following post provides a strategy for leveraging market research and a role-based database build to reduce costs and jumpstart expansion into new territories. Expanding into new territories is always a challenge because it involves a slow … Continued
Just read that a study by John Coe and the Sales & Marketing Institute showed that “70.8% of business people changed one or more elements on their business cards each year.” According to a new study conducted by research firm … Continued
I recently received an invite to a conference via email, quite common these days. The problem was, wait no, I should say the problems were: It was addressed to someone who has not worked for my company for over a … Continued
The author of my favorite book of 2007 — The New Rules of Marketing and PR– David Meerman Scott has just posted a free ebook on viral marketing. Or, as Meerman Scott puts it “word of mouse”. Download the book … Continued
As you may have noticed, The B2B Lead got its own extreme makeover today. Here at ReachForce, we changed our logo and look and feel last week. To maintain a consistent brand image we gave our blog, The B2B Lead, … Continued
Attention Conservation Notice: The following post highlights research on B2B Technical Buyers and provides a quick overview of how to develop a persona for this role. Building an effective B2B target database takes a lot more than just identifying the … Continued
I was catching up on my blog reading today and found a great post on Seth Godin’s Blog. It read: The more people you reach the more likely it is that you’re reaching the wrong people Who vs. how many. … Continued
Attention Conservation Notice: The following post provides quick tips for Search Engine Optimization (SEO) and six-step plan for getting started. You might call me a fast-follower when it comes to Search Engine Optimization. I resisted for some time because the … Continued