Written by Ellie Mirman, blogger at the HubSpot Internet Marketing Blog and Inbound Marketer at Internet Marketing company HubSpot. So you’ve got a Facebook Business Page… Now what? Building a Business Page is one of the best ways to increase … Continued
Wikipedia’s definition of Facebook – a social networking site where users can join networks organized by city, workplace, school, and region to connect and interact with other people. People can also add friends and send them messages, and update their … Continued
Podcasting and video can be very scary to use…buying new equipment and software, and then learning how to use it all. The procedure might be a little more difficult than just writing text, but the outcome of engaging your audience … Continued
Written by Kevin Epstein, author of the Stupid Marketing blog and VP of Marketing for Scalent, a ReachForce customer. Every marketer makes mistakes. As an entrepreneur with a limited budget, and only a few chances to make your business a … Continued
This is a fantastic chapter for anyone thinking about or embarking on starting their own company blog. I have blogged about this subject quite a bit in the past but I want to pull out a few great tips from … Continued
Attention Conservation Notice: The post below is a rant about having it all (work-life balance and a high Twitter Grade) with only one useful nugget of information. Read at your own risk. First, let me apologize. With the exception of … Continued
The Web, of course, has made getting in touch with the media much easier. However has anyone had luck with emailing a journalist (you don’t know) a story and actually get published? If so, what is your secret? In most … Continued
In a good example of “better late than never,” LinkedIn finally added group discussion functionality to its professional networking network. Here on The B2B Lead I wrote about how much I was looking forward to LinkedIn going social and why … Continued
This chapter couldn’t have come at a better time. Leigh Anne and I were just talking about this. We need to update our ‘News’ page on our site. It feels so old school and is really due a 2.0 update. … Continued
Written by Jon Miller, author of the Modern B2B Marketing blog and VP of Marketing for marketing automation software company Marketo. There’s always been a lot of drama around how marketing can best contribute to and improve the sales cycle. … Continued