Book Club Wrap-Up – ReachForce Book Club

Hope you enjoyed this quarter’s Book Club series.  Just in case you missed an eBook or whitepaper we read and discussed, below are the links to them and what we had to say about each of them. Dianna Huff’s Five … Continued

How to Choose Your Carrot – ReachForce Book Club

This week we’re reading and talking about Connect Direct’s whitepaper – How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers.  Author Howard Sewell opens with the 3 key elements of any campaign: List Offer Creative You know … Continued