Hope you enjoyed this quarter’s Book Club series. Just in case you missed an eBook or whitepaper we read and discussed, below are the links to them and what we had to say about each of them. Dianna Huff’s Five … Continued
This is the third post in a series on Deliberate Marketing. Be sure to check out the first post on Intention vs. Attention and the second post on Qualified Buyers vs. Leads. Deliberate Marketing programs do not rely simply on … Continued
2008 has been a big year for B2B Marketers. The idea of using social media as part of our lead generation programs has become a reality. Whether it be blogging, Twitter, LinkedIn or Facebook B2B Marketers are taking on new … Continued
This is the second post in a series on Deliberate Marketing. Be sure to check out the first post on Intention vs. Attention. Sales teams are always clamoring for more leads but smart marketers know that what they really need … Continued
So…you have written white papers and eBooks and they are up on your website. They are probably on the resources page and get their fair share of downloads. That’s good, but with some of the free publishing sites out there … Continued
This week we’re reading and talking about Connect Direct’s whitepaper – How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers. Author Howard Sewell opens with the 3 key elements of any campaign: List Offer Creative You know … Continued
Does your sales team ignore the majority of leads marketing passes on? Marketers must develop a more intimate understanding of their target customer and the market that customer serves to generate qualified buyers that Sales won’t ignore. Marketers must align … Continued
I’ve been talking to a lot of people these days about database hygiene. Many have asked for best practices amounting to a “get well, stay well” healthy data routine. We do have a great white paper on this subject, Is … Continued
This week The Funnelholic had a great tip for marketers getting ready to go into 2009, and we wanted to pass it on to The B2B Lead readers. “Do ‘ride-alongs’ with sales as you consider your marketing plans.” So often … Continued
We are big fans of Mr. Scott and his eBook, The New Rules of Viral Marketing, which gives tips on how to spread your ideas for free using word-of-mouse. Or in other words, “one person sends it to another, then … Continued