When times are tough we are forced to make use of what we already have. After many events, lead forms, list exchanges and sales rolodex’s you have probably built a nice size database of prospects. Before you get ready to … Continued
On with the 8th in a series discussing Customer Experience Indexing (CEI™) as a way to measure, plan and act on customer feedback. (#1) (#2) (#3) (#4) (#5) (#6) (#7) In case you’re just dropping in … as B2B marketers … Continued
This tip comes from our very own Marketing and Sales Operations Manager, Lauren Kincke. Lauren is responsible for integrating and managing our marketing and sales systems. She spends most of her time working to make these systems and processes help … Continued
This is the final post in a series on Deliberate Marketing. Be sure to check out the first 5 posts: Intention vs. Attention, Qualified Buyers vs. Leads, Role vs. Title, Predictable vs. Spray and Pray and Nurture vs. Capture A … Continued
This is the 7th in a series discussing Customer Experience Indexing (CEITM) as a way to measure, plan and act on customer feedback. (#1) (#2) (#3) (#4) (#5) (#6) Here is the outline we’ve been following: CEI Initiative Planning Optimizing … Continued
Here on The B2B Lead we declared Barack Obama (of course now President Obama) to be Marketer of the Year (and Advertising Age had something to say about that too) on November 5th, after winning the presidency. He and his … Continued
This is the fifth post in a series on Deliberate Marketing. Be sure to check out the first 4 posts: Intention vs. Attention, Qualified Buyers vs. Leads, Role vs. Title and Predictable vs. Spray and Pray. Deliberate Marketing doesn’t involve … Continued
Check out this photo – It’s our VP of Products, Jason Morio, at his sophomore prom in 1991. Someone posted this picture on their Facebook page, tagged Jason and an update was sent to his (Jason’s) friends. Before Jason got … Continued
We recently just had our 2009 sales kick off here at ReachForce. This time we focused part of the day on nurturing prospects in the sales opportunity funnel. Typically once leads are flipped into the sales funnel it means hands … Continued
On with the 6th in a series (#1) (#2) (#3) (#4) (#5) discussing Customer Experience Indexing (CEITM) as a way to measure, plan and act on customer feedback. Many thanks to those already asking questions or offering comments. As B2B … Continued