Our customers, prospects and B2B Lead followers often ask us about marketing automation. Since ReachForce targeted role-based leads are fed into many of these solutions we decided to give each of them an opportunity to explain their key benefits and … Continued
Now that most of us having been using Twitter for a while, you might have looked at your followers and those you follow and thought to yourself “who are these people”. I came across a great article by Josh Catone, … Continued
LinkedIn seems to be the most commonly used social network amongst most B2B Marketers.Or at least the one where people seem to be seeing real results. Today we’re able to participate in groups with those we have things in common … Continued
Written by Steven Woods, CTO of Eloqua and the author of the recent book Digital Body Language. Amy was kind enough to ask me to write a post to the B2B Lead audience to answer a question that frequently comes … Continued
Trying to handle Search Engine Optimization in-house can be a challenge for many B2B marketers. I handle all of the web design/content/SEO here at ReachForce with zero formal training on the subject (granted I do have a wonderful developer but … Continued
MarketingSherpa is a great resource for studies and stats. Even if you are not a member you can sign-up to receive their weekly newsletter and chart of the week. This week’s MarketingSherpa chart of the week really peaked my interest. … Continued
One of my favorite social media news sites, Mashable, had a great post a couple of weeks ago worthy of sharing with our readers. Sharlyn Lauby, the post author and president of Internal Talent Management (ITM) put together a list … Continued
Lead Scoring is hot right now and for good reason. As marketers, we finally have the technology tools available to enable us to score and qualify leads before passing them off to sales. What a lot of people are talking … Continued
I am always looking for ideas on how to stand out in the crowd, so when I saw this idea on two different blogs, I had to share it. In case you missed Dianna Huff or Drew McLellan sharing this … Continued
I came across a great post by Ann Handley on Mashable, “Everything I Need to Know About Twitter I Learned in J School.” She goes over 8 mantras she learned in journalism school and how they apply to Twitter: 1. … Continued