As B2B Marketers we spend a lot of time, effort and resources on creating lead generation programs that drive prospect conversions. But what happens next? As we become more sophisticated marketers with more promising tools, we are now not only … Continued
This was and actual email I received last week: Hello, Please ensure that this is forwarded to the network infrastructure team lead. Given COMPANY X success with multiple SaaS providers, I wanted to ensure that you were aware of our … Continued
If you are anything like us, your resources page on your website is overflowing with whitepapers, eBooks, tearsheets and more. How do you organize all that great content so your prospects can find what is relevant to them? The most … Continued
As we run across cool companies that are trying to add value to today’s B2B sales and marketing teams we want to be sure and share them with our B2B Lead readers. Here’s another great idea… Have you heard of … Continued
We know all know Content is King in B2B Marketing. We use it for blogging, email campaign offers, sales support, website content, whitepapers/eBooks, social media teasers and webinars. In a recent study by Kingfish Media they found that over 70% … Continued
David Meerman Scott is sort of the Godfather of eBooks. Case and point, his eBook, The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free has been downloaded more than 600,000 times. David had a great post … Continued
Blogging for pay has always been a touchy subject, some people are rabidly against it, some think it’s ok…really I figure it is like any other paid endorsement, if you tell people that you blog about a product because they … Continued
Measuring What Matters Assessment Peter Drucker, widely regarded as the “father of modern management”, once said, “if you can’t measure it, you can’t manage it”. Now, more than ever, measurement is a fundamental part of the marketing process. Good marketers … Continued
The success of any business endeavor is dependent on one thing; execution. Even the best marketing strategy will fail if the organization is incapable of executing. In the context of marketing effectiveness, execution has to do with the tactics and … Continued
The marketing database plays a vital role in maximizing marketing effectiveness. A lack of a centralized and complete marketing database impacts the marketer’s ability to both create and execute highly effective marketing strategy. The marketing database feeds the marketing … Continued