In addition to starting the New Year with great optimism about the prospects for all of us marketers, I am excited and privileged to serve you as ReachForce’s new President. Based on feedback from you, I plan to continue communicating … Continued
A lot of companies have created great online user communities filled with best practice content, forums and wikis. But depending on your customer base, it may be difficult to get them to take full advantage of the community. You might … Continued
The number one responsibility of any B2B Marketer is to keep his or her company’s marketing and sales funnel full, with leads converting quickly to drive profits. In other words, to keep the company’s lifeblood flowing. The continuous battle to … Continued
Coming back from a trade show, everyone is on a high. Your team tells you, “it was the best show EVER” and the sales team is ready to get all of those hot leads. As much as they may want … Continued
Aren’t we all looking for ways to draw more people to our trade show booth? Start by generating traffic before the show. Do whatever you can to get on the attendee’s short list of must see sponsors. Here are a … Continued
I will be the first to admit that I have been very skeptical about “setting my content free” (not using forms in front of eBooks and whitepapers.) I feel like if my job is lead generation then I have to … Continued
At a trade show, you are all about talking to as many people (hopefully qualified leads) as you can. But don’t forget about your current customers that may be at the show. More than likely you will have a few … Continued
Here on The B2B Lead, we are all about helpful how-tos. Mashable is a great source for how-to do just about anything online. Brenna Ehrlich compiled a great list on HOW TO: Do Almost Anything Online in 2010. The list … Continued
Are your email lists growing? If so, you’re among the majority of marketers, according to Marketing Sherpa’s Email Marketing Benchmark survey. Despite the doom and gloom in the economy lately the majority of respondents appear to have not lost considerable … Continued