1. B2B Marketing Infographic: How are B2B marketers optimizing their funnel? Love this. Love it. From the top five most effective demand gen tactics to the frequency of lead nurturing touches, MarketingSherpa provides a great infographic to help marketers identify “…the … Continued
Once the total combined headcount of sales and marketing exceeds two (assuming that at least some of these individuals are in sales and some are in marketing), sales and marketing alignment becomes an issue for the company. And while the … Continued
Happy Friday, all! What do the sales cycle and Science Fiction have in common? Sure, there about fifteen great jokes in there, but if you answered today’s Wrap-Up you’re spot-on. Here are this week’s marketing tips and best practices from … Continued
Happy Friday, all! From the (brief) release of Microsoft’s Tulalip project to news about Twitter’s upcoming auto-ads, it’s certainly been an interesting week in the news for marketers. It’s also been a great week for marketing tips and best practices … Continued
Every company wants to claim ownership of that mystical quality called thought leadership. It’s hard to come by, hard to quantify, and hard to get along without. For small and early stage companies, it is one thing that gives that … Continued
Hello, all! Hope everyone had a great 4th of July holiday. Although those of us in Austin were limited to fireworks on television, we still had a great time with family and friends. For those of you in wetter parts … Continued