1. Your Dreamforce Survival Guide #DF11 Just a couple of days to go until Dreamforce and if you’re there you absolutely must visit us at booth 1523. The promotion I mentioned last Wrap-up kicks off at the show and I’m … Continued
Guest post by David Raab Marketing data quality used to be simple: the more comprehensive and accurate a data set, the higher its quality rating. That made sense when most marketing programs were targeted at known individuals. Knowing exactly who … Continued
1. 5 Ways Sales & Marketing Can Bond at Dreamforce Just a handful of days until our team heads west to set up shop at Dreamforce and the buzz around the office is getting louder and louder. Not Metallica loud … Continued
1. Begin With the Customer Experience in Mind While this post underscores a question we marketers should ask ourselves honestly and often, I am, sadly, absolutely guilty of failing to do so with any level of consistency. But I’m pretty … Continued
Guest Post by Joe Cordo Or is it the other way around? I’m seeing enough trends crisscrossing marketing about how to drive revenue that it’s no wonder CMOs are looking for simple solutions. You hear it all the time – … Continued
1. 5 Lessons Marketers Can Learn From Storage Facilities (Yes, Storage Facilities!) From taking advantage of trends in the industry to identifying creative new ways of applying your product or service, MarketingProfs delivers a bit of marketing wisdom seen through … Continued
The quandary of bad data has flustered marketing professionals for decades. It’s pretty obvious that outdated customer information wastes time and resources as well as reduces opportunity creation and revenue, but it’s so hard to quantify rarely is action taken. … Continued