In most if not all B2B sales processes, there is more than one person involved in the buying decision. It could be any number of people that serve any number of roles within the organization, and getting everyone on the … Continued
What comprises the perfect marketing campaign? I suppose you’d get different answers depending on who you ask. These days, there seems to be two opposing schools of thought: those that are data, metrics, and analytics focused, and those that are … Continued
B2B Marketers spend lots of time and money on trying to acquire new customers. After all, you have sales guys breathing down your backs for new leads all the time and quotas to meet for bookings and new customers acquired. … Continued
By laser targeting a narrow group of prospects, marketers are able to deliver a message that resonates with their target audience and creates better leads for sales. Spraying a large list of contacts with a generic message and praying that … Continued
A couple of weeks ago HubSpot shared the slides from “The Science of Email Marketing” webinar. Very interesting stuff. So interesting, we decided to change up some of our email marketing. After extensive research, here’s some of HubSpot’s interesting findings … Continued
We’re rolling out a new Marketing Execution Assessment this week. As we were putting the final touches on it, I ran across a great list of 10 Best Practices for Campaign Planning and Execution from our friends and partner, The … Continued
When building out integrated programs I like to map out every touch point, its call-to-action and other links included (information gathering opportunities) in that touch. There’s been lots of buzz about forms. Do they help or hurt your lead generation … Continued
We’re gearing up for a new quarter here at ReachForce. With each new quarter comes bigger targets, higher revenues, new partner and channel opportunities and as marketers we must ensure our plan of action is aligned with these new high … Continued
We don’t typically promote ReachForce events here on The B2B Lead but this one is best practice/tip oriented so we thought you might be a little more accepting of our shameless promotion. ReachForce and partner Televerde present B2B Lead Scoring … Continued
Content is King, Queen, top of B2B marketers mind, an inbound strategy, an outbound requirement and so much more. Our B2B marketing content is all those things and most often a PDF. We know that PDFs are don’t have as … Continued