What follows is a sneak-peak of our upcoming new whitepaper produced with our friends over at MarketingProfs, Keeping it Clean – 3 Ways (Smart) Data Maintenance Can Improve B2B Marketing ROI. It covers email best practices, targeting and segmentation, and … Continued
Great marketing automation is a multifaceted, complex endeavor that done well can be the critical success factor in a more leads, more MQL, more SAL and a faster sales pipeline. Email is a critical piece of the tactical mix. List … Continued
Although a better targeted marketing list will almost always deliver better response rates and higher conversions, getting that list dialed-out isn’t something you can do overnight. And while developing a truly targeted list does require a bit of effort and … Continued
True to the adage “there is nothing new under the sun,” we’ve had a renewed rush of questions from B2B marketers about spam traps. I suppose it’s only natural given all of the attention that CRM data quality has been … Continued
A couple of weeks ago HubSpot shared the slides from “The Science of Email Marketing” webinar. Very interesting stuff. So interesting, we decided to change up some of our email marketing. After extensive research, here’s some of HubSpot’s interesting findings … Continued
When building out integrated programs I like to map out every touch point, its call-to-action and other links included (information gathering opportunities) in that touch. There’s been lots of buzz about forms. Do they help or hurt your lead generation … Continued
Checked my email this morning and along with my weekly Linkedin update I got an email telling me that 93 of my connections changed jobs in 2010. WOW! Of course with pictures of all my friends right there in the … Continued
Is your revenue engine sputtering? It might be time to lift the hood and take a look at what’s going on. Dirty fuel (marketing contact data) could be your problem. Here are a few things to look for before driving … Continued
True to the adage “there is nothing new under the sun,” we’ve had a renewed rush of questions from B2B marketers about Spam Traps. I suppose it’s only natural given all of the attention that CRM data quality has been … Continued
It only makes sense that if we are able to get the right message to the right buyers in the right kinds of companies through the right channels we will increase Marketing ROI and accelerate Sales cycles. WOW. That doesn’t … Continued