B2B Marketers have been going through big changes the last couple of years. With marketing automation tools/platforms coming on strong, so are the questions of ROI and the effect marketing really has on the top line. Our jobs have changed, … Continued
This is the 7th in a series discussing Customer Experience Indexing (CEITM) as a way to measure, plan and act on customer feedback. (#1) (#2) (#3) (#4) (#5) (#6) Here is the outline we’ve been following: CEI Initiative Planning Optimizing … Continued
This is the fifth post in a series on Deliberate Marketing. Be sure to check out the first 4 posts: Intention vs. Attention, Qualified Buyers vs. Leads, Role vs. Title and Predictable vs. Spray and Pray. Deliberate Marketing doesn’t involve … Continued
This is the second post in a series on Deliberate Marketing. Be sure to check out the first post on Intention vs. Attention. Sales teams are always clamoring for more leads but smart marketers know that what they really need … Continued
If you’ve been doing B2B Marketing for any length of time you know who Brian Carroll is. If you don’t know who he is, you should. His eBook, Eight Critical Success Factors for Lead Generation, is a must read for … Continued
Written by Jon Miller, author of the Modern B2B Marketing blog and VP of Marketing for marketing automation software company Marketo. There’s always been a lot of drama around how marketing can best contribute to and improve the sales cycle. … Continued
B2B marketing is all about driving sales, right? The most effective teams know that alignment of marketing and sales is a requirement for productive lead generation and customer growth. We’ve had sales pipeline metrics in place forever, I sometimes wonder … Continued
Written by Jon Miller, author of the Modern B2B Marketing blog and VP of Marketing for lead management software company Marketo. I recently wrote about why sales and marketing can’t get along. Here are some practical tips to start bridging … Continued
Written by Jon Miller, author of the Modern B2B Marketing blog and VP of Marketing for lead management software company, Marketo Most leads from B2B marketing campaigns are still researching. Prematurely passing these early leads to sales only annoys the … Continued
As we acquire new leads and market to them we quickly see leads move into smaller, more segmented groups. Some take the hook you’ve put out there and ask for more, there’s some that act interested but don’t commit to … Continued