What follows is a sneak-peak of our upcoming new whitepaper produced with our friends over at MarketingProfs, Keeping it Clean – 3 Ways (Smart) Data Maintenance Can Improve B2B Marketing ROI. It covers email best practices, targeting and segmentation, and … Continued
I just had the pleasure of speaking to a crowd of nearly 300 B2B marketers on the topic of “Tips and Tricks to a Great Set of Lead Data.” The folks in attendance were serious about their craft, and their … Continued
Had a wonderful two-hour call last week with an incredible digital marketer as a follow-up to our Data Strategy for Demand Generation webinar (replay goes up today). We had a deep discussion about the cost impact of data quality issues, … Continued
Learn How to Align Your Data Strategy with Lead Generation Priorities We’re super excited to announce our latest ReachForce lead generation strategy webinar on Thursday, March 28 at 1 p.m. CDT as we present Ross Graber, Research Director for the … Continued
Last night’s announcement of the Markies winners was a fast-paced glamourfest at the Eloqua Experience 2012 here in Orlando. Our table had a keen view of the proceedings, punctuated with some rockstar bling from Eloquan Shawn Cook who puts corporate … Continued
Although volumes have been written about alignment between marketing and sales, why it’s so important, and how to get it done, best practices for how marketing interacts and teams-up with customer support aren’t quite as abundant. One of the articles … Continued
In a recent post from Eloqua, data indicated that response rates were directly impacted by how many nurture campaigns your organization runs in a given month. You can find the post here, but the short version is this: marketing teams … Continued
Not long ago I found a piece of research from Forrester regarding marketing automation best practices and one nugget caught my attention. Consider the following: “Marketing leaders typically don’t appreciate that automation makes them a database marketing business, and database … Continued
This is the second half of a 2-part series. You can find the first post here. The Case for Proactivity There are two ways to approach data quality management. You can be proactive and spend time, energy and money to … Continued
Keeping your charts updated. Bad data sinks sales. Don’t say this out loud, but sales is the bread and butter of any organization that produces or delivers goods and services. Sales people already have giant egos anyway, so you probably … Continued