The quandary of bad data has flustered marketing professionals for decades. It’s pretty obvious that outdated customer information wastes time and resources as well as reduces opportunity creation and revenue, but it’s so hard to quantify rarely is action taken. … Continued
Once the total combined headcount of sales and marketing exceeds two (assuming that at least some of these individuals are in sales and some are in marketing), sales and marketing alignment becomes an issue for the company. And while the … Continued
Hello, all! Hope everyone had a great 4th of July holiday. Although those of us in Austin were limited to fireworks on television, we still had a great time with family and friends. For those of you in wetter parts … Continued
It’s a beautiful Friday in Austin, Texas. That means it’s time to start wrapping things up around the office, getting ready to enjoy the weekend, and catching up on some great marketing tips and best practices from around the blogosphere. … Continued
Happy Earth Day/Friday everybody! Hope you’re all getting out and enjoying the world around you today. In the meantime, here are some of my favorite marketing tips from around the web this week: How to Qualify New Leads Through Landing … Continued
Though many of us might not admit it, data cleansing is one of those initiatives that gets consistently neglected. It’s easy enough to ignore because it can be so hard to tackle. And it’s no wonder since many of us … Continued
B2B Marketers spend lots of time and money on trying to acquire new customers. After all, you have sales guys breathing down your backs for new leads all the time and quotas to meet for bookings and new customers acquired. … Continued
By laser targeting a narrow group of prospects, marketers are able to deliver a message that resonates with their target audience and creates better leads for sales. Spraying a large list of contacts with a generic message and praying that … Continued
Howdy folks, happy April Fools’ Day! Through all the noise around the Radian6 acquisition by salesforce.com, there was still loads of good B2B marketing insight out there. Here are some of my favorites from the week: Proteus list of top … Continued
We’re rolling out a new Marketing Execution Assessment this week. As we were putting the final touches on it, I ran across a great list of 10 Best Practices for Campaign Planning and Execution from our friends and partner, The … Continued