Although volumes have been written about alignment between marketing and sales, why it’s so important, and how to get it done, best practices for how marketing interacts and teams-up with customer support aren’t quite as abundant. One of the articles … Continued
Pinterest isn’t just one of the fastest-growing social media platforms around. It’s also, at least for many B2B marketers, one of the most vexing. Adoption rate is huge. Traffic is out of this world. But business-to-business application? There’s the rub. … Continued
1. 5 Ways Sales & Marketing Can Bond at Dreamforce Just a handful of days until our team heads west to set up shop at Dreamforce and the buzz around the office is getting louder and louder. Not Metallica loud … Continued
Knee-jerk answer: yes. Perhaps only because I want to feel my work isn’t all for naught. One of my key initiatives for Q1 was to amp up our social media footprint. We generated more content and were more vocal through … Continued
We’re gearing up for a new quarter here at ReachForce. With each new quarter comes bigger targets, higher revenues, new partner and channel opportunities and as marketers we must ensure our plan of action is aligned with these new high … Continued
Welcome to our weekly wrap-up. Here’s some of our favorite insight from around the blogosphere this week: 1. The social minutes from February To catch you up with recent social media activity, Mike Wilt (@GodfreyB2B) and Anna Gerz (@acg021) of … Continued
Quora, by now I’m sure you’ve heard of it. Not sure what to expect, I signed up and put a question out there (floating a go-to-market message out). I thought it was an interesting concept but I wasn’t exactly sure … Continued
We’ve got some big news coming up in the next few weeks here at ReachForce. So as we’re writing and editing our announcements we’re also putting together a list of places and ways we can get the news out. Here’s … Continued
Inbound marketing is all the rage. Social media has us consumed. B2B Marketers are creating more content than ever before. We’re optimizing everything we possibly can all with the intention of driving more people to our sites, engaging with them … Continued
Here’s a simple tip for increasing more inbound traffic: GENERATE MORE CONTENT! I know it’s not much of a tip, but you’ll probably be surprised at how much it can affect everything in your marketing and sales efforts. Consider the … Continued