The world of B2B Marketing continues to evolve, as we are each working our way through we run into tips and tricks that change the way we do our job. My friends at ReachForce have so graciously offered me an … Continued
These days social media and videos that reach and educate the prospect base are all the rage, but how do we as B2B marketers employ these tools? Looking at and learning from an industry pioneer and leader such as Salesforce.com, we … Continued
These days, social media can be not only a great marketing tactic, but a great sales tactic as well. Our sales reps make a habit of finding prospects via LinkedIn, Facebook, Twitter, etc. This way they can leverage relationships, gain … Continued
Here on The B2B Lead, we are all about helpful how-tos. Mashable is a great source for how-to do just about anything online. Brenna Ehrlich compiled a great list on HOW TO: Do Almost Anything Online in 2010. The list … Continued
As we run across cool companies that are trying to add value to today’s B2B sales and marketing teams we want to be sure and share them with our B2B Lead readers. Here’s another great idea… Have you heard of … Continued
MarketingSherpa just came out with a very interesting how-to on using LinkedIn for lead generation. While most of us have a profile, many marketers are unsure on how to use this new channel as a lead source. MarketingSherpa interviewed Jason … Continued
Forrester, via Mashable, reports that $716 million will be spent on the social media marketing this year, growing to $3.1 billion in 2014. Granted, it doesn’t appear to break down this forecast by B2B and B2C, but it’s pretty staggering … Continued
Now that most of us having been using Twitter for a while, you might have looked at your followers and those you follow and thought to yourself “who are these people”. I came across a great article by Josh Catone, … Continued
LinkedIn seems to be the most commonly used social network amongst most B2B Marketers.Or at least the one where people seem to be seeing real results. Today we’re able to participate in groups with those we have things in common … Continued
One of my favorite social media news sites, Mashable, had a great post a couple of weeks ago worthy of sharing with our readers. Sharlyn Lauby, the post author and president of Internal Talent Management (ITM) put together a list … Continued