Friday Wrap-up: This Week in B2B Marketing Tips

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts.

1. 5 Twitter Tools to Enhance Your Marketing

Nice post here from the Social Media Examiner that provides details on five Twitter tools you might not have heard of before. There were certainly a couple of surprises for me. Whether you need to identify users who’ve referred the most visits and page views to your blog via Twitter or find ways to share your content more effectively, these tools can help you get it done. 5 Twitter Tools to Enhance Your Marketing

2. A Simple PowerPoint Ebook Template for Mere Marketing Mortals

Not long ago I offered a few ideas to help you generate ideas for content creation, via Heidi Cohen, with a post called, Filling the Page (Purposefully): Great Ideas for Content Creation. This post from HubSpot provides a clean and relatively simple method to help you capture those ideas and great content so you can package it in a way that’s engaging, digestible, and clearly branded. Enjoy. A Simple PowerPoint Ebook Template for Mere Marketing Mortals

3. 11 Infographics Marketers Should Keep Near Their Desks

I’ve said it before, but I’m a big fan of Infographics. This post from Eloqua collects 11 first-rate resources for your viewing pleasure. Be sure to check out “7 Facts About Data Quality” – you might be surprised at just how much poor data quality is costing business (more than $600 Billion annually) or how much data quality best practices can boost revenue (66%). Keep scrolling to see just how that revenue maps to actual dollars. Additional Infographics of note include “The State of Email Marketing” and “The Periodic Table of SEO Ranking Factors”. 11 Infographics Marketers Should Keep Near Their Desks

4. What is the Average Email Open Rate? New Study Provides the Answer

Silverpop recently released its 2012 Email Marketing Metrics Benchmark Study. The study examines email communications from more than 1100 organizations during all of 2011, as well as Q1 of 2012, and provides data and benchmarks for open rates, click through rates, message size, and list churn. While you can download the full report here (registration required), this post from The 60 Second Marketer calls out a few of the more interesting findings. What is the Average Email Open Rate? New Study Provides the Answer

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