Video: Continuous Marketing Data Management
For B2B marketers, there is a big data tsunami approaching. You can either ride the wave — or get crushed by it. The challenge to hanging ten on top of all that data is three-fold:
• The 1st issue is data quality. Oh, and bonus, it gets 3% worse every month.
• The 2nd issue is data completeness. You can’t be a data-driven marketer without it.
• The 3rd issue is data overload: Every new system creates a silo of inconsistent data.