ReachForce was created to ensure Marketers keep their seat at the table. As a team of long time B2B Marketers, we decided we were tired of it being ok to be wrong >90% of the time. With industry average marketing response rates being less than 3%, there is something fundamentally wrong with the way we as B2B Marketers have been driving lead generation initiatives. Response rates don't equal leads and leads don't always mean qualified buyers.
In the year 2005 (when we started ReachForce) we knew it HAD to be different.
Our customers don't care about response rates, they drive and measure revenue delivered to the business from lead generation initiatives. By addressing the foundation of any marketing program, the prospects to target, ReachForce was founded with one goal in mind: to provide businesses with custom, high quality, targeted contact lists to fuel their marketing and sales lead generation initiatives.