ReachForce partners to develop best lead data practices

AUSTIN, TEXAS – June 30, 2011 – ReachForce (www.reachforce.com), partnering with David Raab and the AMA, today announced a free Webinar to help marketing teams address the critical issue of bad data used in marketing campaigns and the strategies needed to improve performance: Marketing Lead Data: Five Steps to Higher Revenue. Presented by author and marketing consultant, David Raab, and ReachForce VP of Marketing, Michael Emerson, this event delivers practical information and actionable steps you can use right away to help drive cleaner, higher-quality leads for your organization.  

“Marketing organizations that invest in their data assets deliver more revenue and do it more efficiently,” said Emerson. “Unfortunately, the tools and best practices have lagged behind other technology such as marketing automation, e-mail, and search. In fact, our customers report that improved lead data management makes all of these new approaches stronger and more productive, and that’s what this webinar is all about. Investments in maintaining the quality of a marketing database deliver a higher ROI than anything else that a marketer can spend money on.  Typically, investments in data have a payback measured in a few weeks, not months or years” 

To register for this free Webinar click here.

This hour-long seminar will explore topics including building and maintaining clean data, real-world implications that bad data has on an organization and its sales effectiveness, and meaningful action items you can put into place immediately. You’ll learn:

·       How to identify the key areas bad data impacts

·       Methods to reduce errors and improve the quality of your data

·       Approaches for evaluation and measurement of your programs’ impact on data

“Our ReachForce formula is pretty simple,” continued Emerson.  “We deliver the best B2B data in the industry and are working to educate our marketplace about the best practices required to bridge the gap in data quality and be truly successful. Mr. Raab has been a thought leader in this space for the past two decades and we are happy to have him support this cause.”

Webinar Details: 
Title: Marketing Lead Data: Five Steps to Higher Revenue 
Date: Wednesday, July 20, 2011 
Time: 12:00 PM CDT

Duration: 1 hour

All Webinar attendees will receive the event whitepaper, Marketing Lead Data: Five Steps to Higher Revenue, courtesy of David Raab and ReachForce.

About ReachForce

Built for marketers with an unrelenting focus on revenue growth, ReachForce provides high-performance marketing lead data services to B2B businesses. In fact, ReachForce customers report a revenue return up to 3.5 times their inbound, outbound, and marketing lead database investments. Visit www.reachforce.com or follow us on Twitter to learn more.