ReachForce DataDiagnostic™ To Be Unveiled At Dreamforce

High Performance Marketing Lead Data Provider To Launch Self-Service Data Assessment App for salesforce.com Users

AUSTIN, TEXAS – August 24, 2011 – ReachForce (www.reachforce.com), Austin-based provider of high-performance marketing lead data, plans to unveil ReachForce DataDiagnostic at this year’s salesforce.com conference Dreamforce. The new application pulls data directly from salesforce.com and delivers a comprehensive analysis that identifies incomplete or inaccurate company records, e-mail deliverability score, and more. DataDiagnostic works seamlessly with other ReachForce services to help deliver higher conversion rates, more effective lead nurturing campaigns, and better alignment of sales and marketing.

“Far too often marketers fail to recognize just how damaging poor data can be to their efforts,” said Shawn Dyer, Director of Data Strategies at Televerde, a leading B2B outsourced demand creation agency and strategic partner of ReachForce. “Data quality is typically a low priority and the longer an organization goes without addressing that quality the worse it gets. Our experience with ReachForce has proven that a deliberate focus on filling data gaps can dramatically improve lead performance, and ReachForce DataDiagnostic makes it easy to find the gaps.”

Scheduled for release on the AppExchange this fall, the ReachForce DataDiagnostic launches at Dreamforce 2011 and show attendees are invited to get a first look by visiting Booth 1523. While there, show attendees can also test drive the product and sign up for a free comprehensive diagnostic of their salesforce.com records. 

“Being able to quickly assess the state of the database is critical for high performance marketing. DataDiagnostic gives marketers the ability to quickly know what type of fuel their marketing engine runs on, so they can take corrective action, improve conversion rates and positively impact revenue,” said ReachForce CEO and President, Bob Riazzi.

Find ReachForce at Dreamforce: 
Date: August 30 – September 2 
Location: Moscone Center, San Francisco, CA
Booth: #1523

About ReachForce
ReachForce provides high-performance marketing lead data services to B2B businesses.  It delivers the powerful tools and information needed to execute multi-channel marketing campaigns that outperform the competition. Built for marketers who have an unrelenting focus on revenue growth, ReachForce empowers businesses to get a better return from their inbound, outbound, and  marketing lead database investments and generate revenue up to 3.5 times their investment in ReachForce. For more information on ReachForce, please visit www.reachforce.com or follow ReachForce on Twitter.