Gartner predicts that by 2017, CMOs will spend more on IT than their counterpart CIOs. How many SaaS solutions are in your business? Serving as a neutral integration layer, ReachForce brings together data from the many disparate systems in your organization to provide a centralized data management platform that results in a single source of the truth for all people, company and transaction data.
The result? A better understanding of the context of marketing efforts and their impact on buyer lifecycle, and the true, 360⁰ customer view ultimately required to make the most of marketing automation, personalization and predictive technologies.
Unification creates harmony, consistency and unity across like records from disparate systems for easier identity resolution. It also creates organizational efficiencies such as easing technology migration, speeding integration of acquired businesses, and identifying cross-sell & up-sell opportunities. GET UNIFIED NOW >
Across every system you own, only one common denominator exists: each system requires data. It’s a simple concept, but with huge implications. And not only does each system need data – these systems need quality data. After all, junk in = junk out. Which means you don’t have the option to forgo database cleansing.
ReachForce provides continuous data quality management, which means we de-dupe, standardize, normalize, correct and verify your data — and do so on an automated and ongoing basis. The result? Time-consuming ad-hoc database cleansing is eliminated, your data is always at its highest quality, campaign-ready state, and you will be in a position to take advantage of strategic marketing opportunities as they arise. GET CLEANSED NOW >
Data quality and data completeness go hand in hand. With continuous data enrichment, ReachForce augments your internal data with the external demographic, firmographic, social & install base data you need to complete your customer profiles and properly fuel marketing automation, personalization and predictive marketing.
As an add-on, smart marketers will also leverage our industry-leading SmartForms™ solution to append inbound/registration form data in real time. This add-on speeds lead routing, powers lead scoring, and by reducing the number of form fields, will increase landing page conversions. GET ENRICHED NOW >
Armed with a unified, clean and rich single view of prospects and customers, you have the power to build robust marketing segments leveraging all data, and the insight needed to attribute marketing programs to revenue…far beyond the capabilities available in marketing automation and CRM alone.
Rich, data-centric dashboards identify hidden cross-sell and up-sell opportunities, and provide a complete view of your data and marketing performance through an integrated lens. And with “always on” data availability and connectivity to key marketing systems like automation, personalization and prediction — all your technologies have the fuel they need to truly perform. GET ACTIVATED NOW >
“I’ve seen that B2B marketers can’t run their business on a single execution system and can’t work effectively with multiple, disconnected execution systems…Happily, there’s a practical solution: build a separate integration layer using ReachForce that connects the execution systems without replacing them.”
— David Raab, industry analyst
All businesses should make decisions based on data. And quite simply, a decision based on dirty, incomplete and disconnected data will be a poor decision. A clean, complete, 360⁰ customer view will help define your segments, fuel strategy, and drive marketing-attributed revenue.
Rich, unified data accelerates conversions and revenue contribution, and can reveal amazing insight. Track marketing attribution across all “person” records, identify hidden cross-sell and upsell opportunities, and pinpoint the most receptive audience segments — especially when that picture is comprised of more than marketing automation and CRM data alone.
The big investments you are making in marketing-related technology can’t be fully returned without the high-quality fuel these systems require. With ReachForce, you will continuously feed clean, enriched, unified data back into your systems and ultimately make initiatives like automation, personalization and predictive marketing… better.
With many technology solutions, the longer you use them, the harder it is to ever make a change. With a vendor-neutral technology integration layer, you have the freedom you need. And the same holds true if your company acquires other businesses with their own vendor ecosystems: gaining visibility across the enterprise could become a nightmare. Let ReachForce serve as the internal plumbing to connect your data – and to free you.
Built by B2B Marketers for B2B Marketers, ReachForce puts the keys to a cloud-based, centralized, vendor-agnostic marketing database in the hands of marketing. And with “always-on” access to the richest, cleanest, most unified view of every prospect and customer, you will acquire faster, upsell better, and retain more.