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ReachForce Convert is a web-based application that identifies the companies visiting your website, empowering you to proactively target lead generation efforts at passive web visitors. By applying custom business rules to score web visitors (leads) based on their activity, marketers are able to determine if a web visitor is ready for sales follow up or if the lead needs additional marketing to get them sales ready.
Why do you need ReachForce Convert?
You have Google Adwords or PPC ads out there, you sponsor newsletters and drive people to landing pages, or you are very active with social media and know your traffic is up but are you capturing those visitors and turning them into actionable leads? Only 3% of web visitors fill out a form or announce themselves; what happens to the other 97%? ReachForce Convert enables marketers to capture visitor information and turn unknown visitors into actionable leads.
What do you get with ReachForce Convert?
ReachForce Convert lists companies visiting your website (filtering out ISPs) in real time and provides reporting on where inbound visitors are coming from (ex. search engines, blogs, email campaigns) as well as where the companies are geographically located. Convert also profiles top visitors by industry and appends these records with industry verticals, SIC codes, revenue and employee size. With this data, you can better target unannounced visiting companies and get contacts from companies with similar profiles.
How is ReachForce Convert different from other web analytics solutions?
Knowing the companies visiting your website is a nice to know. Knowing the decision makers for your products and services within those companies is priceless. Once the companies visiting your website have been identified, use ReachForce Discover data services for custom, role-based contact discovery within these new target companies. By combining ReachForce Convert with ReachForce Discover data services, marketers can be sure they are proactively targeting the right contacts in the right companies.
What do we need from you?
We will give you a small amount of code to be added to each web page on your site that you want to be tracked. You can choose to place the code on a few key pages or every page of your site, it's up to you.
*Additional functionality is available for salesforce.com users. Salesforce.com users are able to de-dupe visiting companies against active Accounts in salesforce.com.