Direct Marketing to Customer Database

Stop Marketing to DEAD People

You have a customer database of every company that has ever purchased from you, great. When was the last time that information was updated? Is the contact you have the original purchaser or the manager from accounts payable? Are you reaching the right person? Who knows?

If you are cross selling to your current customers, the new product offering may be right for a current customer company, but is the person you are marketing to in the right buying role for your new product or service?

Using an old customer database for a direct mail campaign has a poor chance of returning good results. Contact data goes bad at a rate of 2.1% per month. How many return-to-senders will that result in for you? What if they are returned with DECEASED stamped across the front? You have just marketed to a dead person; don't think they are going to be buying anytime soon. And, what kind of impression did you leave the person who got the mail piece?

Turn your customer database into real marketing data using the following ReachForce Data Solutions:

Use ReachForce Discover to find the right role-based decision making unit for purchasing new product offerings.

Phone verify contact information for your customers with ReachForce Refresh. Refreshing your database ensures that the right people get your direct mail and emails.