Company Profile:
Uplogix, a
leading provider of automated
network support solutions,
helps companies reduce the
cost, complexity and risk of
managing their network
infrastructure. Customers
depend on Uplogix’s solutions
to automate their network
support, resulting in significant
operational cost savings,
increased uptime and
improved management
security.
Challenge:
Uplogix needed
to build a sales pipeline but
had limited inside sales and
marketing staff.
Solution:
With ReachForce
Discover a role-based contact
database was developed and
ReachForce Append solution
was used to better understand
the challenges and business
needs of Uplogix's prospects.
Results:
300 phone-based
interviews resulting in $1.7
million in sales opportunities in
a six-month period
Uplogix also gained press
coverage using statistical
findings from ReachForce
Append of large enterprise
buyers.
Uplogix Case Study
Targeting The Decision Maker First Pays Off
Uplogix, a leading provider of automated network support solutions, needed an increase in sales but had no inside sales staff and limited marketing resources. As a starting point the company needed a highly targeted, accurate contact list.
Uplogix chose ReachForce, a customized, role based database solutions provider, to build their prospect list. Uplogix was able to leverage ReachForce’s automated technology and worldwide call center infrastructure to identify individuals based on roles, rather than titles.
With its Discover solution, ReachForce identified a high quality, targeted contact list of Uplogix prospects.
In addition to ReachForce Discover, Uplogix took advantage of ReachForce's Append solution. Using ReachForce Append, and the contacts found with ReachForce Discover, phone interviews were conducted to better understand the business challenges of their prospects so they were able market to them more effectively.
Together, this approach resulted in more than 300 phone-based interviews and a $1.7 million sales opportunity pipeline in a sixmonth period.
"Reachforce sat down with me to understand my goals and offered solutions to help me achieve them. We are extremely pleased with ReachForce services," said Bill Talbot, Marketing Director at Uplogix.
About ReachForce Discover and ReachForce SurveyReachForce Discover is a high-quality contact discovery solution which dramatically improves marketing response rates resulting in more sales opportunities. ReachForce Discover identifies contact roles and responsibilities, not just titles.
ReachForce Append allows businesses to gather primary market data directly from prospects and customers via voice and online services. ReachForce Survey can be used as a follow up to corporate events to gauge success, test new programs, or gather important customer perspective.