900 Concar Dr
San Mateo, CA 94402
Founder & CEO
of MathMarketing
Author of
"The Leaky Funnel"
As a young marketer, Hugh Macfarlane set out to learn what truly great B2B marketing looked like. What he found was frustrating. Thought leadership from academia and business writers was almost exclusively confined to consumer markets. From there, Hugh has gained the kind of experience only acquired by personally making every B2B mistake, at least once.
Hugh's passion is aligning Sales and Marketing to the way businesses buy. He is the author of The Leaky Funnel, the founder and CEO of MathMarketing, and a widely published writer and speaker on all matters 'funnel.'
Hugh has personally led over 250 marketing growth projects in Australia and Asia, whilst MathMarketing and its partners have trained B2B marketers in Asia, Europe and North America via Funnel Academy.
Funnel Academy POSTPONED
Learn to Make your Funnel Flow Faster
Join Math Marketing and ReachForce for a 2-day intensive, interactive B2B marketing training, Funnel Academy. Based on The Leaky Funnel by presenter Hugh Macfarlane, Funnel Academy brings together smart B2B marketers and experts in B2B lead generation to learn proven best practices, interact and share ideas while building a custom plan for driving more qualified leads and revenue from your sales funnel.
We invite you to this 2-day event to explore the following topics:- Selecting a strategy based on the way your markets buy
- Aligning and allocating resources for multiple markets to drive conversions
- Understanding the buyer's journey and creating your strategy around it
- Creating a model funnel and resolve disconnects
- Building campaigns that move buyers
At Funnel Academy you will:
Learn:- Strategies for choosing target markets and building marketing programs that move buyers through the funnel
- The buyer's journey to understand how your buyers buy
- Funnel disconnects and programs that ensure these leads aren't lost
- A plan based on your most rewarding markets
- A template for allocating resources effectively throughout the funnel
- A program plan that moves buyers through the funnel faster and more efficiently
- A funnel model for your business
- A plan for the Leaky Funnel fall out
- A program strategy for your winning target markets
About Math Marketing
Over 260 projects, eleven years and four continents, MathMarketing (headquartered in Melbourne, Australia) has helped many companies to ramp the performance of their sales and marketing engines with clear plans and the skills to execute. These businesses have been wrestling with at least one of a number of common problems they lack a clear plan for growth; their team has gaps in their B2B marketing skills; members of their team just don't 'get it'; or Sales and Marketing are not aligned.
In addressing these common problems, MathMarketing created Funnel Logic™. Developed as a unique approach to sales and marketing, Funnel Logic unlocks the keys to B2B growth by understanding the buying process (we call it the Buyer's Journey); knowing how many buyers need to take each step and over what time; selecting tactics capable of moving buyers through these steps; and measuring the actual results and continuously improving.
To contact MathMarketing, email info@mathmarketing.com or visit www.mathmarketing.com.
About ReachForce
ReachForce, Inc. is the leading provider of 100% guaranteed role-based contact lists and analytics-based targeting software (SaaS) that enables B2B companies to laser target their lead generation initiatives at the right person in the right company, every time. By using ReachForce's website and CRM analytics for targeting the right companies and role based data services for identifying the right buyers, lead generation teams are increasing marketing effectiveness and accelerating sales cycles. ReachForce customers have experienced increased results by 20 to 30 times for every dollar spent on marketing and sales initiatives - maximizing the value of CRM and marketing automation investments. For more information on ReachForce, please visit www.reachforce.com.