ReachForce

REACHFORCE HIGHLIGHTED ON DEAL MAKERS RADIO SHOW

DFJ Mercury Managing Partners Interview ReachForce CEO Suaad Sait

Austin, Texas - January 7, 2007 - Marketers continue to face the ongoing challenge of driving better results from marketing spend. Marketing teams faced with the challenges of delivering their message to the right decision makers now have a resource available to them. ReachForce is a worldwide provider of OnDemand Data Services for CRM – Driving Marketing initiatives and Sales effectiveness.

This Deal Makers Series interview features DFJ Mercury Managing Partners Dan Watkins, Ph.D. and Blair Garrou and ReachForce CEO, Suaad Sait, a long time marketer out to change the way companies focus their demand generation initiatives. B2B marketers are being held more accountable for results while there continues to be little change in solutions available that drive these increased results.

During the radio interview, Sait addressed the age old problem of demand generation programs only delivering 0-3% results, this means 97% of lead generation budgets are being wasted on the wrong contacts. The problem starts with the data being used. Before ReachForce, Marketers were only able to buy or rent title-based lists that are typically out-of-date and inaccurate. With ReachForce role-based contact databases, customers are seeing a 20-30X increase in marketing program results and sales teams are seeing more qualified buyers in their pipeline.

“Just as Dell made it easy for businesses and general consumers to configure and order the exact computer for their needs, ReachForce has built a technology platform that enables our customers to do the same with their leads,” said Sait. “Think of it as custom configured leads for your business.”

Radio Show Title: Episode 83: The Business Makers Deal Makers Series: http://www.thebusinessmakers.com/2007/01/06/episode-83-the-businessmakers-dealmakers-series/
By The Business Makers

When: January 6, 2007 – AVAILABLE NOW

URL: http://www.thebusinessmakers.com/2007/01/06/episode-83-the-dealmaker-series/

Interviewers: DFJMercury Managing Directors Dan Watkins, Ph.D. and Blair Garrou

About ReachForce
ReachForce, Inc. is a privately held company backed by venture firm G51 Capital, both are based in Austin, TX. The company is a worldwide provider of OnDemand Data Services for CRM – Driving Marketing initiatives and sales effectiveness. ReachForce's revolutionary approach increases demand generation effectiveness and accelerates sales cycles by delivering high quality contacts in targeted companies based on roles and responsibilities, not just titles. ReachForce customers have increased results by 20 to 30 times for every dollar spent on marketing and sales initiatives – maximizing the value of CRM investments. For more information on ReachForce, please visit www.reachforce.com.