ReachForce

Contacts
Aaron DeLucia
Porter Novelli
512-241-2249
Aaron.DeLucia@porternovelli.com

Gordon Evans
Salesforce.com
415-536-7608
gevans@salesforce.com

ReachForce Data Services for Demand Generation Now Available on Salesforce.com’s AppExchange

Salesforce.com Customers Can Now Deploy ReachForce Data Services Directly within Their Salesforce Implementations

SAN FRANCISCO – salesforce.com Dreamforce Conference - October 9, 2006 – ReachForce and salesforce.com (NYSE:CRM), the market and technology leader in on-demand business services, today announced the availability of ReachForce Data Services for Demand Generation for salesforce.com's AppExchange. Built on ReachForce Connect Web services, http://www.reachforce.com/news/webservice.pdf, ReachForce Data Services allow sales and marketing teams to better focus lead generation efforts by targeting the right role within an organization, instead of just a title. ReachForce Data Services are immediately available for test drive and deployment at http://www.salesforce.com/appexchange. The announcement was made today at Dreamforce ‘06, salesforce.com’s User and Developer Conference.

ReachForce Data Services give marketing and sales teams the ability to target their initiatives at the right decision maker at the right company, right away. By identifying a person’s role within an organization, marketing and sales teams are able to better refine their messaging to the right buyers, key influencers, and evaluators. ReachForce Data Services allows salesforce.com customers to request a role-based database from within Salesforce for ongoing demand generation campaigns, new vertical market focus or new geography expansion. Building custom contact databases based on a person’s role or function in the company, not just their title, ensures increased demand generation effectiveness and accelerated sales cycles.

“We are really excited to be part of the AppExchange ecosystem and to bring our value to all salesforce.com customers and partners,” said Suaad Sait, ReachForce CEO. “With ReachForce Data Services, salesforce.com customers will now be able to fuel their sales engine with high quality role-based contacts – accelerating revenue and driving greater value from their marketing and sales initiatives.”

“ReachForce Data Services is an excellent complement to salesforce.com’s on-demand business applications, to solve the age old data problem for marketers and sales professionals,” said Matt Holleran, vice president, AppExchange partners, salesforce.com. “This unique role based approach enables marketers to focus demand creation on the right target. Now, without leaving Salesforce users can kick-off their own customized target database creation. ReachForce gives sales teams a head start by providing more qualified leads.”

Salesforce.com and ReachForce share a number of customers who leverage the two solutions to drive sales activity and marketing lead generation effectiveness. ReachForce Data Services for Demand Generation for AppExchange is one of more than 375 applications now available on the salesforce.com AppExchange, the world’s first on-demand directory and sharing service, found at http://www.salesforce.com/appexchange.

Apex is salesforce.com’s breakthrough new on-demand platform and programming language that is redefining what a multi-tenant on-demand application can be. Apex enables customers, developers and partners to build powerful new on-demand applications that far go beyond CRM, and for the first time, to write and run their own code hosted with the security, reliability, upgradeability and ease-of-use of salesforce.com’s industry-leading multi-tenant service. Customers can use Apex to modify the core features and functionality of their Salesforce deployments for their unique business needs and quickly and easily integrate new applications and components from partners and developers. Without any infrastructure investment, developers can now build and run a virtually unlimited array of applications with unprecedented power to innovate with the same creative freedom as salesforce.com’s own developers.

About ReachForce
ReachForce, Inc, based in Austin, TX, is a privately held venture backed company. The company is a worldwide provider of OnDemand marketing automation products and services for role-based customer and prospect data. ReachForce’s revolutionary approach increases demand generation effectiveness and accelerates sales cycles by delivering high quality contacts based on roles and responsibilities, not just titles. ReachForce customers have experienced increased results by 20 to 30 times for every dollar spent on marketing and sales initiatives – maximizing the value of CRM investments. For more information on ReachForce, please visit www.reachforce.com.

About salesforce.com
Salesforce.com is the market and technology leader in on-demand business services. The company’s Salesforce suite of on-demand applications enables customers to manage and share all of their sales, support, marketing and partner information on-demand. Apex, salesforce.com’s on-demand platform and programming language, enables customers, developers and partners to build powerful new on-demand applications, and for the first time, to write and run their own code hosted with the security, reliability, upgradeability and ease-of-use of salesforce.com’s industryleading multi-tenant service. Customers can also take advantage of Successforce, salesforce.com’s world-class training, support, consulting and best practices offerings.

As of July 31, 2006, salesforce.com manages customer information for approximately 24,800 customers and approximately 501,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.

Salesforce.com is a registered trademark of, and Apex, AppExchange and Successforce are trademarks of, salesforce.com, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.