ReachForce

Contacts
Amy Hawthorne @ 512.327.9000, ext 7118
ReachForce
ahawthorne@reachforce.com

Caroline Traylor @ 512.241.2239
Porter Novelli
caroline.traylor@porternovelli.com

ReachForce Declares January 15th the "Oh #%@$!" Day in Marketing

Are B2B Marketers Prepared to Deliver Sales-ready Leads in January?

Austin, TX, November 28, 2007 - ReachForce Inc., a worldwide provider of OnDemand data solutions, declares January 15th the Oh #%@$!" Day in Marketing. December is typically a slower month for B2B Marketing and Sales teams, since most organizations slow down current marketing programs and instead spend their time preparing for the next year. They leave for the holidays happy to have completed the painful process of planning and budgeting for the next year’s activities. Once the holiday haze clears, it’s January and everyone is ready to kick off the New Year with new customer wins. Sales teams are asking, "Where are my leads? I’ve got a number to hit."

This is the "Oh #%@$!" moment.

Instead of listing off the activities to come in the New Year, start the year off with a bang by getting things rolling earlier. B2B Marketers should be armed and ready with role-based leads to fuel the New Year’s marketing programs. ReachForce is helping B2B Marketers identify and define the right businesses and right buying roles in these businesses. By focusing lead generation efforts on the right companies and the right contacts, B2B Marketers are able to increase greater marketing results, accelerate sales conversions and ultimately drive revenue.

Contact ReachForce (www.reachforce.com) today to avoid the "Oh #%@$!" Day in Marketing.

About ReachForce
ReachForce, Inc. is a privately held company backed by venture firm G-51 Capital, both based in Austin, TX. The company is a worldwide provider of OnDemand marketing automation products and services for role-based customer and prospect data. ReachForce’s revolutionary approach increases lead generation effectiveness and accelerates sales cycles by delivering high quality contacts based on roles and responsibilities, not just titles. ReachForce customers have experienced increased results by 20 to 30 times for every dollar spent on marketing and sales initiatives – maximizing the value of CRM investments. For more information on ReachForce, please visit www.reachforce.com.