ReachForce

Contacts
ReachForce Media Contact
Kelly Reeves
KLR Communications, Inc.
949-509-1888
kelly@klrcommunications.com

REACHFORCE LAUNCH TO CHANGE THE ECONOMICS AND DYNAMICS OF THE $77B BUSINESS-TO-BUSINESS DIRECT MARKETING INDUSTRY

New Role-Based Database Services Dramatically Increase Response Rates and Revenue with Tight Integration to Salesforce.com and Other CRM Solutions

Austin, Texas - February 14, 2006 – ReachForce, Inc. a worldwide provider of customized, role-based database solutions for business-to-business marketing and sales professionals today announced its official debut in the market. ReachForce is launching with the intent to change the economics and dynamics of the $77 billion* business-to-business direct marketing industry. The company’s services are specifically aimed at accelerating customer acquisition and retention and designed to complement Customer Relationship Management (CRM) solutions. ReachForce provides companies looking to dramatically increase sales with high quality, affordable, customized prospect database services based on a person’s role rather than title, thus putting an end to the vast amount of sales and marketing dollars wasted on out-of-date and inaccurate titlebased contact lists.

ReachForce offers six end-to-end customer relationship management life-cycle solutions - ReachForce Discover and Qualify; ReachForce Verify and Update; and ReachForce Attend and Survey. The solutions employ patent-pending, Internet-based technology with a worldwide virtual call center infrastructure and proven processes, which seamlessly integrate into existing CRM solutions, such as salesforce.com. The ReachForce database contains over 7.5 million email addresses and is automatically updated daily. The database also includes contact information within over 50,000 companies. The ReachForce solutions also significantly decrease the amount of time it takes to aggregate accurate prospect data while providing customer retention and connection services. When used in conjunction with search engine (SE) marketing programs, ReachForce’s solutions allow companies to leverage their SE marketing initiatives and dramatically increase the ROI of such investments.

“CRM solutions are truly incomplete without ReachForce. We know for a fact that a person’s title changes every 3.5 names on a role-based customer or prospect list and that the average response rate from sales and marketing initiatives on title-based lists is less than 3%,” stated Suaad Sait, CEO of ReachForce. “We wanted to give businesses results-driven, affordable solutions that can seamlessly work with their existing CRM system and provide them with dramatic increase in response rates and faster customer conversion times as well as improved ROI, thus making customer acquisition and retention affordable and effective.”

“Finding the right decision maker within any organization is a challenge at best for any sales and marketing professional. However, it is a critical part of any effective campaign,” stated Matt Tormollen, VP, CMO with Pavilion Technologies. “We chose ReachForce because of their fast, performance-driven approach, which aligns investment with results. ReachForce found the right contact with the right responsibilities quickly. Our team was able to spend their time transforming that contact into a prospect. ReachForce dramatically improved our lead generation effectiveness and increased our ROI. After nearly two years, they continue to be a valued partner.”

ReachForce Discover and Qualify are designed to drive customer acquisition initiatives and deliver customized and targeted role-based prospect information and allows users to further qualify potential customers with custom search criterion. ReachForce Verify and Update allows users to “cleanse” contact information by eliminating inappropriate or invalid contacts and verifies existing contact information on a monthly, quarterly or annual basis, depending on business needs. ReachForce Attend and Survey provides customer outreach and follow-up services which ensures the right people attend a webinar or corporate event and allows businesses to gather primary market data directly from prospects and customers via voice and online services.

ReachForce services are immediately available on a project or subscription basis at an entry price of $5,000. For more information please contact ReachForce at www.reachforce.com.

About ReachForce, Inc.
ReachForce, Inc., based in Austin, TX is a privately held venture backed company initially founded with a goal in mind: to provide businesses with revolutionary, high quality, costeffective services designed to dramatically increase sales. ReachForce enables marketing and sales professionals to rapidly and cost-effectively build high quality role-based custom prospect databases, therefore putting an end to time and money wasted on title-based lists. Based on patent pending technology, its automated platform seamlessly integrates into an existing CRM system and is designed to help plan, implement and measure business-to-business sales and marketing programs and customer acquisition and retention initiatives. Its On-Demand solutions deliver services for highly effective marketing campaigns and reduce cold calling times, thus delivering immediate measurable results and ROI. For more information on ReachForce and its solutions, please visit the company web site at www.reachforce.com.

ReachForce, Inc. trademark statement: ReachForce is a trademark of ReachForce, Inc. All other company names and trademarks mentioned herein are the property of their respective owners.

*According to a report by the Direct Marketing Association entitled "U.S. Direct Marketing Today: Economic Impact 2005”.