Free Webinar: Bridging the Marketing and Sales Gap – 3 Strategies for Creating a Funnel that Delivers
ReachForce and MathMarketing partner to share results from benchmark alignment study
Austin, Texas - May 27, 2009 - ReachForce, leading provider of 100% guaranteed, role-based contact lists and analytics-based targeting software (SaaS) to laser focus lead generation initiatives, today announced it will partner with MathMarketing to sponsor a webinar, Bridging the Marketing and Sales Gap – 3 Strategies for Creating a Funnel that Delivers, on June 4th at 3pm EST. MathMarketing is a thought leader in the field of B2B marketing and trusted advisor to leading and aspiring businesses across Australia, Asia, North America and Europe who seek to align Sales and Marketing and pursue growth.
If your company is like most, Marketing and Sales plan separately, act separately and report separately – invariably pulling your business in opposite directions. Attend this 45-minute webinar to learn 3 strategies to better align Marketing and Sales to create a funnel that delivers real, measurable results.
It's not about aligning Sales and Marketing to each other - instead both must be aligned to the same goals and objectives. Only a singular Sales and Marketing plan with shared objectives, strategy, tactics and measures will produce real results.
During the webinar, we will share findings from a benchmark study of 1400 professionals in 84 countries, conducted by MathMarketing and MarketingProfs, which revealed a few surprising do's and don'ts that debunk the classic understanding of the roles of Sales and Marketing. Things like: DON'T measure salespeople on proposals closed. Surprised? We were too.
Brett Bonser, Director of MathMarketing, will be leading this interactive presentation. As a passionate practitioner of focused sales and marketing, Bonser believes the keys to accelerated sales are a clear understanding of the psychology behind individuals' buying behavior, and a surgical approach to sales and marketing planning.
About ReachForce
ReachForce, Inc. is the leading provider of 100% guaranteed role-based contact lists and analytics-based targeting software (SaaS) that enables B2B companies to laser target their lead generation initiatives at the right person in the right company, every time. By using ReachForce's website and CRM analytic s for targeting the right companies and role based data services for identifying the right buyers, lead generation teams are increasing marketing effectiveness and accelerating sales cycles. ReachForce customers have experienced increased results by 20 to 30 times for every dollar spent on marketing and sales initiatives - maximizing the value of CRM and marketing automation investments. For more information on ReachForce, please visit www.reachforce.com.
About MathMarketing
Over 260 projects, eleven years and four continents, MathMarketing (headquartered in Melbourne, Australia) has helped many companies to ramp the performance of their sales and marketing engines with clear plans and the skills to execute. These businesses have been wrestling with at least one of a number of common problems they lack a clear plan for growth; their team has gaps in their B2B marketing skills; members of their team just don't 'get it'; or Sales and Marketing are not aligned.
In addressing these common problems, MathMarketing created Funnel Logic™. Developed as a unique approach to sales and marketing, Funnel Logic unlocks the keys to B2B growth by understanding the buying process (we call it the Buyer's Journey); knowing how many buyers need to take each step and over what time; selecting tactics capable of moving buyers through these steps; and measuring the actual results and continuously improving.
To contact MathMarketing, email info@mathmarketing.com or visit www.mathmarketing.com.