ReachForce

Contacts
Amy Hawthorne @ 512.327.9000, ext 7118
ReachForce
ahawthorne@reachforce.com

Caroline Traylor @ 512.241.2239
Porter Novelli
caroline.traylor@porternovelli.com

REACHFORCE CONTINUES RAPID MOMENTUM WITH STRATEGIC CUSTOMER WINS

NetSimplicity, CrownPeak, Orchestria and ZANTAZ Among 120 Companies to Adopt ReachForce Data Services for Sales and Marketing Initiatives

Austin, Texas – July 10, 2007 - ReachForce, Inc. a worldwide provider of OnDemand Data Services, announced today its customer base has grown to more than 120 industry-leading organizations since the company’s inception in October 2005. This rapid growth represents a 300 percent increase from the same period a year ago. New ReachForce customers include Business Objects, CrownPeak, NetSimplicity, Neverfail, IMTrader, Orchestria, Right90 and ZANTAZ.

“ReachForce Data Services are helping us take our demand generation to the next level. By discovering the decision makers up front that typically purchase our solutions we are able to improve segmentation and targeting and lower the time to conversion when creating demand,” said Doug Sechrist, Director of WW Demand Generation and Marketing Operations at ZANTAZ. “We look forward to seeing our opportunity pipeline continue to grow.”

ReachForce’s strong momentum is based on the company’s track record for consistently delivering OnDemand data services that provide measurable ROI for their marketing initiatives. ReachForce’s momentum is also being driven by marketers’ growing dissatisfaction with the poor ROI list rentals are delivering for marketing campaigns and lead generation programs. This was made clear in a recent MarketingSherpa survey citing rented lists as the worst performing online marketing tactic. Organizations come to ReachForce for high quality contacts within targeted companies based on roles and responsibilities – not just titles – helping them ensure their marketing and sales initiatives are delivered to the right buying role in the right target market every time. ReachForce customers have experienced increased marketing results of 20 to 30 times for every dollar spent on marketing and sales initiatives, maximizing the value of CRM investments. ReachForce’s deliver data to its customers with a 100% data quality guarantee.

“We’ve done several projects with ReachForce and have had great results. ReachForce has done a better job than any vendor we’ve worked with finding the right contact for us using their role-based data services,” said John Stockton, Director of Marketing at NetSimplicity. “By reaching out to the right decision makers every time, we are seeing better marketing results and more sales conversions.” ReachForce’s OnDemand products are available on salesforce.com’s AppExchange as well as via add-on services for other CRM applications. In March 2007, ReachForce’s data services were certified by salesforce.com as an integrated part of its AppExchange, allowing salesforce.com customers to request a role-based database from within their salesforce.com account for ongoing demand generation campaigns, new vertical market focus or new geography expansion.

“We are thrilled to be working with so many leading companies to help deliver customized and targeted data to dramatically improve the effectiveness of their sales and marketing efforts and positively impact business results,” said Suaad Sait, CEO of ReachForce. “These customers represent market leaders and they all rely on ReachForce to dramatically accelerate their lead generation initiatives.”

About ReachForce
ReachForce, Inc. is a privately held company backed by venture firm G-51 Capital, both based in Austin, TX. The company is a worldwide provider of OnDemand marketing automation products and services for role-based customer and prospect data. ReachForce’s revolutionary approach increases demand generation effectiveness and accelerates sales cycles by delivering high quality contacts based on roles and responsibilities, not just titles. ReachForce customers have experienced increased results by 20 to 30 times for every dollar spent on marketing and sales initiatives – maximizing the value of CRM investments. For more information on ReachForce, please visit www.reachforce.com.