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Increase Your SEM ROI
In today's online world, search engine marketing has become one of the hottest B2B marketing tactics. The truth is, while your PPC campaigns may have increased web traffic, has that traffic been converted into real leads? Only 3% of web visitors fill out a form, how do you capture the other 97%?
Did those that did fill out a form fill it out correctly? Marketing Sherpa says only 50% of forms are filled out accurately and completely. And, the #1 name filled in on forms is Mickey Mouse. Even if the form was filled in with correct information, was the person the right buying contact?
It is no wonder that converting a web visitor to a lead to a customer is so difficult.
ReachForce enables you to turn your website traffic into actionable marketing lead data. By first identifying the visiting companies and then discovering the right decision makers in the visiting companies, marketers are able to proactively reach out to prospects instead of waiting for them to come back for another look.
Turn website visitors into marketing leads using the following ReachForce data solutions:
ReachForce Convert allows you to proactively target unannounced visitors. Through simple tracking scripts placed on your website, ReachForce can track where visitors go and how long they stay on your website. Even if they never fill out a form, ReachForce Convert can tell you what companies are visiting your website as well as provide you with geographical information, industry vertical, SIC codes, revenues and employee size.
Knowing the companies visiting your website is a nice to know. Knowing the decision makers for your products and services within those companies is priceless. Once the companies visiting your website have been identified, use ReachForce Discover data services for custom, role-based contact discovery within these new target companies. By combining ReachForce Convert with ReachForce Discover data services, marketers can be sure they are proactively targeting the right contacts in the right companies.