Data quality and data completeness go hand in hand. Serving as a neutral integration layer, ReachForce Continuous DataManager brings together data from the many disparate systems in your organization to provide a centralized data management platform. This results in a single source of the truth for all contact, company and transaction data.
With our continuous data quality management, ReachForce Continuous DataManager validates emails, de-dupes, standardizes, normalizes, corrects and verifies your data — and does so on an automated and ongoing basis – properly fueling marketing automation, personalization and predictive marketing.
Now armed with a unified, clean and rich single view of prospects and customers, you have the power to build robust marketing segments leveraging all data, and the insight needed to attribute marketing programs to revenue…far beyond the capabilities available in marketing automation and CRM alone. LEARN MORE >
For situations where B2B marketers need quick data cleansing & appending, ReachForce offers a subscription-based data list cleanse and append solution. ReachForce Data Cleanse & Append validates emails, de-dupes, corrects, and verifies company data and updates your batch list data up to 4 times annually. This is a great solution for marketers looking for a quick boost to feed marketing automation and general marketing campaign results.
ReachForce SmartForms provides demographic and firmographic data at a prospect’s first form-fill – alleviating the need to wait on multiple forms via progressive profiling. With one form, you are able to append up to 100 relevant data points in real-time, as soon as the prospect clicks the submit button.
ReachForce SmartForms™, the industry leading solution for real-time lead form data enrichment, is available both as a stand-alone product and as an add-on to the ReachForce Continuous DataManager solution. SmartForms plugs right into your existing forms and is fully customizable to fit your marketing needs. SmartForms is also compatible with all marketing automation systems allowing you to plug and play. LEARN MORE >
“I’ve seen that B2B marketers can’t run their business on a single execution system and can’t work effectively with multiple, disconnected execution systems…Happily, there’s a practical solution: build a separate integration layer using ReachForce that connects the execution systems without replacing them.”
— David Raab, industry analyst
All businesses should make decisions based on data. And quite simply, a decision based on dirty, incomplete and disconnected data will be a poor decision. A clean, complete, 360⁰ customer view will help define your segments, fuel strategy, and drive marketing-attributed revenue.
Rich, unified data accelerates conversions and revenue contribution, and can reveal amazing insight. Track marketing attribution across all “person” records, identify hidden cross-sell and upsell opportunities, and pinpoint the most receptive audience segments — especially when that picture is comprised of more than marketing automation and CRM data alone.
The big investments you are making in marketing-related technology can’t be fully returned without the high-quality fuel these systems require. With ReachForce, you will continuously feed clean, enriched, unified data back into your systems and ultimately make initiatives like automation, personalization and predictive marketing… better.
With many technology solutions, the longer you use them, the harder it is to ever make a change. With a vendor-neutral technology integration layer, you have the freedom you need. And the same holds true if your company acquires other businesses with their own vendor ecosystems: gaining visibility across the enterprise could become a nightmare. Let ReachForce serve as the internal plumbing to connect your data – and to free you.
Built by B2B Marketers for B2B Marketers, ReachForce puts the keys to a cloud-based, centralized, vendor-agnostic marketing database in the hands of marketing. And with “always-on” access to the richest, cleanest, most unified view of every prospect and customer, you will acquire faster, upsell better, and retain more.