CRM Analytics ReachForce Insight

CRM Analytics for Marketing and Sales Teams

ReachForce Insight is a lead generation software tool that helps you to define a list of companies to target lead generation activities towards based on:

Current customer wins
Leads moving through the sales funnel the fastest
Leads generating the most revenue

By analyzing the companies in your CRM, ReachForce Insight creates a profile of your ideal customer. Based on this profile, Insight identifies the best target companies, not currently in your CRM, for your marketing and sales activities.

What do you get with ReachForce Insight?

Customer Wins Analysis

Highlight winning market segments
Identify how many more companies have similar profiles to your winning segment
Highlight new customer wins with the shortest sales cycles
Pinpoint the kinds of companies that move through the sales funnel the fastest
Marketing and sales teams are able to better target outreach efforts

Sales Funnel Analysis

Understand patterns within opportunities in the active sales funnel
Better forecast new customer wins
Focus efforts on industries that are driving the most revenue for the business
Create or adjust marketing programs to help move opportunities to close

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What makes ReachForce Insight different from other CRM analytics tools?

Once you have identified your ideal target company profile and the set of companies that match that profile, use ReachForce Discover for custom, role-based contact discovery within these new target companies. By combining ReachForce Insight with ReachForce Discover, marketing and sales teams can be sure they are reaching out to not only the right businesses but also the right decision makers within those businesses.

ReachForce Insight is one of the few tools both Sales and Marketing can agree on. At any given moment, I can get instant visibility into my best buyers and identify additional prospects with the same characteristics to precisely target my campaigns. That means more qualified leads that move through the pipeline quickly and, of course, more revenue."

>>READ THE CASE STUDY

- Pam O'Neal, Senior Director of Marketing at NetQoS