Email Campaigns to New Prospects

Don’t Market to Titles, Market to Roles
The DMA forecasts marketers will spend $600 million on email to drive $27 billion in sales in 2008. With such high expectations, marketers must continue to refine their processes to keep up. Contact data, the be all end all of every email program, has always been a challenge. The data services industry has been stagnant and is plagued with sources of data that are out of date, inaccurate, and title-based in nature.

The problems with out of date and inaccurate contact information are obvious. Title-based list data, on the other hand, is something we've just had to live with and try and make the best of. With title-based contact data, marketers are forced to spray a generic message to a wide audience and pray that the right people will get that message and respond. And do we ever really know who is getting our message? We hand over our campaign to the list vendor and wait for the responders to start rolling in. Once the short list comes in, we then have to decide what to do with the information. Are these people ready for sales follow up or did they just want the Starbucks gift card you were offering?

ReachForce provides an alternative to the dirty and unknown data problems. By identifying potential buyers by their role or function in an organization instead of their title, marketers are experiencing increased marketing results and sales conversions.

ReachForce Data Solutions provide marketers with high octane data using the following data solutions:

ReachForce Insight delivers real-time analytics on your current CRM data to highlight your winning sweet spots in the market and in funnel activity. Insight highlights a profile of your best customers and opportunities and identifies other companies that match that profile.

ReachForce Discover is then used to find the right role-based contacts within the new target companies. By marketing to the right contact, you can deliver laser targeted messaging and relevant content to potential buyers.

Verify contact information for prospects already in your database with ReachForce Refresh. Refreshing your database ensures you're marketing to your intended contact.