"36.5% of respondents tapped experiential marketing as the most effective vehicle for developing a bond between company and customer beating out (in order) advertising, direct marketing, sales promotion, online and public relations."
-Event Marketer Magazine, TBA Global
Events for Current Customers
Market to the RIGHT Contacts in Your Customer Database
We all know from marketing 101 that it is easier to keep a current customer than it is to win a new one. A great way to keep your customers coming back for more is to keep them updated on your company, products or services and best practices. User events do just this and allow for face to face interaction. People buy from people, if they know the people that they buy from, not just the company; they’re more likely to keep coming back.
- When was the last time the customer database was updated?
- Are your contacts still there?
- Has the company moved or possibly been acquired?
- Do you have the right contacts in your database?
ReachForce can help you continue to market effectively to the right people within the company and make your customer database useful for continued marketing by keeping it up-to-date.
Turn customer data into real marketing data using the following ReachForce Data Solutions:
Phone verify contact information for your customers with ReachForce Refresh. Refreshing your database ensures that all the right people will get an invite.
Looking to invite others within the company? ReachForce Discover can be utilized to augment customer records with additional buying roles in the company.