Stop Marketing to Mickey Mouse
In today's world of new media, search engine marketing is perceived as a necessary tactic in the B2B world. The challenge with online advertising is that we as B2B marketers take a B2C approach. We build PPC ads under the guise of "if we're out there they will come".

If you are currently doing online advertising, are these scenarios familiar?

"We had 5,000 visitors to the website this week!!" (Pat yourself on back).

• How many of these visitors expressed interest by filling out a form?
• What are you going to do with the 4,900 others that visited your site but did not express interest today?
• Does this mean they are not good prospects?

"We had 100 people fill out web-to-lead forms!!" (Pat yourself on back).

• You had 100 people fill out forms but how many of those are actually interested in buying?
• How many college interns did you have filling out information?
• Marketing Sherpa says only 50% of forms are filled out accurately and completely. And, the #1 name filled in on forms is Mickey Mouse.

ReachForce Data Solutions enable marketers to turn website traffic into actionable marketing lead data. By identifying the right buying roles in the visiting companies, marketers are able to proactively reach out to them instead of waiting for them to come back for another look.

Turn website visitors into marketing leads using the following ReachForce data solutions:

ReachForce Convert allows you to proactively target unannounced visitors. Through simple tracking scripts placed on your website, ReachForce can track where visitors go and how long they stay on your website. Even if they never fill out a form, ReachForce can tell you what companies are visiting your website as well as provide you with geographical information, industry vertical, SIC codes, revenues and employee size. This information combined with ReachForce Discover enables marketers to target the right buying roles in these visiting companies.

ReachForce Insight can help you determine if the visiting companies are in your target market. Not every web visitor is a right fit. Insight uses your current customer win data and sales funnel activity to highlight your sweet spot in the market. By comparing your target market profile to the companies that are visiting your website, you are then able to better focus your contact discovery and marketing follow-up.

Now that you know the companies visiting your site and if they fit into your target market, ReachForce Discover services can find the right buying roles within these companies for you to target marketing campaigns towards.