Staying In Touch With Your Customers

If 20% of your customers account for 80% of your revenue, then maintaining constant communication with your customers should be a priority. Here are some best practices for staying in touch with your customers:

Easy Newsletter Content

Newsletters have come a long way. They have evolved from printed pieces that were once mailed to e-Newsletters of many different flavors.  Some use newsletters to communicate with their customer base, some use them to grow their in-house database and some use them as a promotion vehicle for upcoming events, content or announcements.  If you’re considering putting together a newsletter, here’s a few tips to keep in mind as you putting together your program plans and goals.


                                                           ________________________________________________________________

20 B2B Marketing and Sales Tips

In this collection of 20 more marketing and sales tips from The B2B Lead, you will find information on marketing to current customers, creating a business page on Facebook, and much more. Here are a few of the included tips in this eBook:

• Persona Marketing in a B2B environment
• How to Write and Market Whitepapers
• How to Use News Releases to Reach Buyers Directly
• 5 Tips for Promoting Your Business Page on Facebook
• Getting to Know Your B2B Technical Buyer

                                                          _______________________________________________________________
                                                         

Customer Testimonials and Thought Leader Endorsements

"Third-party testimonials are valuable by showing the public what other people think of your company", but the challenge is soliciting those from customers. Fortunately, social media allow us the opportunity to get these valuable endorsements without all the effort. Find out here how to use a social medium like Twitter to capture customer feedback.


                                                          ________________________________________________________________

Customer Marketing Segmentation

We all know, not every customer is alike.  Customers buy for many different reasons.  Some buy to solve an immediate need, some buy a cure a specific pain point, and others know they need it but not sure how to get the most value out of your solutions.  As a marketer tasked with staying engaged with current customers, where do you start? Start by segmenting your customers into groups that share common characteristics.
Here’s a few ideas on how your might segment your customer base for more effective, targeted marketing.