Driving Measurable Results With Outbound Marketing
As B2B marketers, one of the most direct and immediate ways we can impact the sales funnel is through outbound marketing. Here, you'll find helpful resources focused on targeting and segmenting, lead generation, sales integration, and driving measurable results with outbound marketing:
Targeting the Right Companies
Before targeting outbound campaigns at your in-house data, be sure you're targeting the right companies. It can be as simple as using your existing CRM data and web visitor logs. Here are a few tips to keep in mind as you segment companies to target._______________________________________________________________
Targeting and Segmentation 
Targeting and segmentation can dramatically impact your marketing campaigns and improve results. For more on targeting and segmenting your leads database, download this Lead Generation Survival Guide for tips on:
-Utilizing Segmentation for Targeted Lead Generation
-New Programs for Inactive Leads
-Targeting Buyers in a New Sales Territory
-Customer Marketing Segmentation
_______________________________________________________________
Lead Generation Using Email Marketing
Multi-touch email campaigns can be very effective for lead generation, but they rely on quality data and thoughtful content. Here are a few tips on how to structure your email campaigns for maximum return.
________________________________________________________________
25 Direct Marketing Tips
In this collection of 25 direct marketing tips from The B2B Lead, you will find information on targeting and segmenting prospects, marketing copywriting, and much more. Here are a few of the included topics in this eBook:
-Lead Generation Using Email Marketing
-Marketing to the Entire Decision-Making Unit
-Building and Measuring Lead Nurturing Programs
-How to Write and Market Whitepapers
-Tips for Writing Good Email Copy
-Six Principles of Subject Line Writing
___________________________________________________________________
Powering Marketing Automation with Targeted Leads
Steven Woods, CTO of Eloqua, shares some keen insight on the relationship between demand generation and marketing automation. If you're a user of Eloqua, or any other marketing automation system, it's important to know how to leverage this investment to differentiate yourself from the competition. Read Steven's thoughts here.
___________________________________________________________________
8 Tips for Writing Email Marketing Content That Drives Results
Successful email campaigns hinge on a couple key factors: the data and the content. Here are some tips for writing email content that pops and drives results.
____________________________________________________________________
Do your marketing campaigns consistently suffer from lack of response? It may be because you're marketing to your inactive leads in the same way you market to your active leads. Here are some tips on how to categorize your database for more successful campaigns.
____________________________________________________________________
16 Ideas for Your B2B Marketing Library
Content Marketing, it’s the newest shiny object in the B2B world of Marketing. We need content and lots of it to ensure we are getting the most ROI we can from each channel and vehicle we are using for brand awareness and lead generation. Here are a few ideas for adding content to your library.
____________________________________________________________________
At ReachForce, we are doing a different kind of lead scoring. Instead of analyzing prospect behaviors, we are going directly to them and asking them to participate in a survey. By gathering qualifying information directly from the prospect, we are able to better target messaging, content and call-to-actions at these new prospects.
Here are some steps to making it work for you.
Read more »
Read more »
Read more »
