Free Resources and Best Practices for B2B Marketing

We are pleased to share best practices and free resources for B2B marketers focused on everything from managing your lead data to running successful outbound campaigns. Choose from the links on the left, and find blog posts, e-books, and data sheets for each area of focus.

Here are a few of our most popular resources:

ReachForce Marketing Execution Assessment

Your marketing success relies on the people, process, and technology that enable effective execution of marketing strategy and highly impactful creative. Successful execution of a superior marketing strategy increases marketing effectiveness.

This free assessment will help you determine if you're executing at a desired level and steps you can take to improve marketing execution.

The assessment covers many areas of marketing execution, including:

  -  Lead source effectiveness

  -  Campaign personalization

  -  Targeting and segmenting

  -  Building a target universe

                        
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Drive Greater Results from B2B Marketing Programs with a QuickStart Data Refreshing Methodology



The QuickStart Data Refreshing Methodology presented here provides a guide to rapidly cleansing and augmenting your marketing and sales database in three phases. By following this methodology, you will:

   - Quickly identify your data cleansing requirements
   - Implement techniques and processes for keeping your data accurate and up-to-date
   - Align your marketing strategy with your data refreshing and collection processes
   - Product better results from your marketing programs
   - Risk-proof your marketing automation investments
   - Drive greater revenue                                               

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Is Dirty Data Sabotaging Your Marketing Results?

Drive Greater Results from B2B Marketing Programs with the QuickStart Data Refreshing Methodology

While an enterprise-wide data refreshing initiative is beyond the scope of this paper, the QuickStart Data Refreshing Methodology presented here provides a guide to rapidly cleansing and augmenting your marketing and sales database in three phases.

By following this methodology, you will:

  • Quickly identify your data cleansing requirements
  • Clean and augment only the data you need, when you need it -Implement techniques and processes for keeping your data accurate and up-to-date
  • Align your marketing strategy with your data refreshing and collection processes
  • Produce better results from your marketing programs
  • Risk-proof your marketing automation investments
  • Drive greater revenue
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Marketing Execution Assessment
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Quick Start Data Refreshing Program
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Is Dirty Data Sabotaging Your Marketing Results?
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