In this collection of 25 direct marketing tips from The B2B Lead, you will find information on targeting and segmenting prospects, marketing copywriting, and much more. Here's a few of the included tips in this eBook:

• Lead Generation Using Email Marketing
• Marketing to the Entire Decision Making Unit
• Building and Measuring Lead Nurturing Programs
• How to Write and Market Whitepapers
• Tips for Writing Good Email Copy
• Six Principles of Subject Line Writing