B2B Marketing Resources

Direct Marketing

Funnelnomics I: Deliberate Marketing - Learn how to increase qualified buyers in the marketing and sales funnel to generate faster ROI using the Six Principles of Deliberate Marketing.

Funnelnomics II: Four Steps to Accelerating Your Marketing and Sales Funnel - This eBook presents a four-step process for integrating your marketing lead generation programs with sales execution processes to drive growth and increase profitability.

25 Direct Marketing Tips for Driving Lead Generation - Generating leads and reaching customers via email, direct mail and more

Role of Role – role \rol\ n: a function or part performed
ti.tle \tIt'le\ n: an appellation of rank
Webster's tells us that, by focusing on titles, marketers have been targeting the wrong people: whereas function is the best indicator of response, title is not the best indicator of function.

Is Dirty Data Sabotaging Your Marketing Results? Drive Greater Results from B2B Marketing Programs with the QuickStart Data Refreshing Methodology The QuickStart Data Refreshing Methodology presented here provides a guide to rapidly cleansing and augmenting your marketing and sales database in three phases.

Dirty Data: Even More Expensive Than You Thought – Gartner reports that 25% or more of critical data within Fortune 1000 companies is inaccurate. So whether you're using a house list or a rented list, odds are good that you're wasting marketing dollars. Find out what else is at stake by continuing to use incorrect or out-of-date data.

Lead Generation Survival Guide: Targeting and Segmentation - Learn how to advance your targeting and segmentation to dramatically impact your marketing campaigns and improve results.

Targeting a New Vertical Market Segment – Take a 5 step deliberate approach to targeting new buyers in new vertical markets.

Expanding Into a New World of Buyers – Take a deliberate approach to identifying and targeting new buyers in new countries.

Targeting a New Role, not a C-level – Take a deliberate approach to reaching out to different prospect.

Introducing a New Product to an Existing Customer Base – Take a deliberate approach to targeting new opportunities in existing customer relationships.

Online Marketing

30 Online Marketing Tips for Driving Lead Generation - Driving Leads to your website through paid search advertising, search engine optimization, blogging and more

Accelerate Web Leads to Revenue - Are you collecting leads from Search Engine Marketing programs and simply turning them over to Sales? Are you using Web visitor data to test messages or track Web Site traffic? This paper presents a solution to turn unannounced visitors into actionable leads.

Event Marketing

16 Event Marketing Tips for Driving Lead Generation - Generating Leads and driving revenue through webinars, customer events and trade shows

10 Lead Generating Tips for Events and Tradeshows - Events are a big part of most integrated marketing campaigns. With budgets being tightened and Management demanding measurable ROI, B2B Marketers must employ lead generating tactics that deliver increased results at every event. Included are ten tips to consider when building an integrated event based marketing campaign.

The Role of Role in Event Marketing - Events are typically categorized as branding vehicles, how can marketers turn them into lead generation opportunities?

Marketing and Sales Alignment

10 Tips for Marketing and Sales Alignment - Playing on the same team to generate leads and drive revenue

How Marketing Can Radically Impact Sales Co-Sponsored by Eloqua
The newest eBook from Jill Konrath, famed sales strategist and author of Selling to Big Companies, reveals how optimizing lead generation/nurturing can produce a huge and measurable impact on sales.

Expanding or Growing a New Territory – Take a 5 step deliberate approach to marketing to new buyers in new territories.

Laser Targeted Lead Generation - Do you know your best customers? Can you easily identify your sweet spot-the vertical markets in which you sell the most or the fastest? Are there other business buyers in your sweet spot that you should be targeting with your Marketing campaigns?

Webinar: Bridging the Marketing and Sales Gap - 3 Strategies for Creating a Funnel that Delivers - Watch this 45-minute webinar to learn 3 strategies to better align Marketing and Sales teams to create a funnel that delivers and find out how to grow faster than your industry counterparts, close more proposals and churn fewer customers every year.

General Marketing

20 B2B Marketing and Sales Tips - Information on marketing to current customers, creating a business page on Facebook, and much more