A prospect has clicked on your GoogleAd or organically found you through a search engine, what happens next? Are you measuring how many of your website visitors are moving into the sales funnel or are you still just measuring traffic?
Only 3% of visitors fill out a form, so what about the other 97% not announcing themselves? Up your SEO and PPC ROI by making the invisible visible.
This whitepaper presents a four-step process developed for applying deliberate marketing techniques to generate more actionable leads from passive online marketing programs.
If you're interested in more, sign up for a 30 day trial of ReachForce Convert and start proactively targeting lead generation efforts at passive web visitors. By applying custom business rules to recognize visitor patterns and winning buyer profiles, lead generation teams are able to laser target their messaging at the right buyers in visiting companies.