ReachForce Append

Know Your Audience

ReachForce Append enables marketers to further analyze and target prospects by enhancing company records with additional customized attributes. Using ReachForce Append, companies are able to gather primary market data directly from prospects and customers via phone surveys and online services. This information enables marketers to develop and execute targeted programs to clusters of prospects with similar company profiles.

Do you really know your target market? Are there shifting trends you don’t know about but should? By understanding a prospect’s business environment and specific business initiatives, marketing and sales teams can further refine their approach for targeting them. Role-based custom contacts combined with your specific qualifiers ensure increased marketing results and reduced sales cycles.

Marketing to the Unknown • Broad messaging to prospects in hopes of capturing some kind of response • Unable to use customized messaging tactics • Low marketing results and sales conversions

Enhanced data using ReachForce Append • Market with the right message • Personalized value propositions • Better understanding of prospect’s motivations • Better understanding of business environment and current initiatives

Enhance your prospect data with industry verticals, SIC codes, company revenues, number of employees and other specific company qualifiers using ReachForce Append. By understanding all that you can about a prospect and the business environment you are selling into, marketers are able to increase marketing effectiveness and drive increased ROI from lead generation programs.

	"Because the nature of our new product development is highly innovative and ahead of the curve, we often found it difficult to identify key influencers and decision makers using a title based prospecting approach. The ReachForce ability to link role based contact discovery with our demand generation process vastly accelerated our ability to deliver the right message to the right people at the right time" - Johanna Hardy, Vertical Marcom Manager at Fiserv Output Solutions