ReachForce Campaign
Act On The Data While Its Hot
New market dynamics require marketers to practice more deliberate marketing tactics. Deliberate marketing focuses on building in-depth customer insight and repeatable programs that convert leads into qualified buyers in the fastest most efficient way possible. With this strategy marketers can provide a consistent stream of qualified leads into the sales pipeline.
ReachForce Campaign extends your marketing team by making initial contact with your recently discovered role-based contacts. Campaign allows you to initiate a multi-touch email program, with a call to action, to assist in quickly identifying HOT leads. Together with Discover or Refresh Services, Campaign helps marketing teams provide sales with the right leads right away.
ReachForce Campaign Delivers:
| • | Initial contact with role based contacts Get immediate and ongoing communication with your prospects to identify the qualified buyers fast. |
| • | Multi-touch email campaign with call to action Pass warm and hot leads on to Sales while the non-responders are cycled back through for another touch. |
| • | Email campaign activity reporting Understand how programs are performing and which programs are delivering desired results with campaign reporting. |
| • | Improved sales efficiencies and reduced sales cycles With new responses from each of the 3 email programs, sales teams can now focus only on hot and warm leads, while marketing continues to nurture prospects not yet ready for the sales pipeline. |